3 soft bounces *not* in a row. Doomed to the 'Bounced List'?

Subscribers are moved to the 'bounced list' after they soft bounce 3 times, correct?

This seemed perfectly reasonable until I received an email today and looked up a subscriber who hadn't received any emails in a while, and noticed they indeed had 3 soft bounced, but over the span of a few months, with opens/non-opens in between.

Is it possible to only move subscribers to the "bounced list" after they have soft bounced 3 times in a row?

Here's the annotated history of that subscriber:

Bounced
No activity
No activity
Opened your email
No activity
No activity
Opened your email
No activity
Opened your email
Bounced
Bounced
Opened your email
Opened your email
Opened your email
Opened your email
Opened your email...

(Not to bring down the room, but this kind of reminds me of the potential unfairness in many 'three strikes laws' popular in US states, where a person can be mandatorily imprisoned for life after a third felony offense, no matter the circumstances. Made famous by the stolen cookie case here in CA.)

Thanks!

Mathew Mathew, 5 years ago

Hi,

Campaign Monitor will turn soft bounces into hard bounces if there are three soft bounces, not necessarily in a row, but with 0 opens or clicks recorded. It may be the sometimes this does flag a legitimate address unfortunately.

Far more often though an address that never opens an email or clicks a link and keeps showing bounces is not an address worth paying money to email. Repeated sending to addresses which bounce is a red flag for ISPs and email providers which is one reason we cut them off.

If you do have addresses which you know are valid (and have been bounced out) you can move them back to active status manually too. It's not ideal, but in our experience it is fairly rare for this to happen with an actual active email.


Get in touch with us on Twitter: http://twitter.com/campaignmonitor
We're also on Facebook: http://facebook.com/campaignmonitor

Join 200,000 companies around the world that use Campaign Monitor to run email marketing campaigns that deliver results for their business.

Get started for free
1-888-533-8098