I am trying to figure out how to segment my master list into 2 groups so that I can let my subscribers choose which emails they want to receive. Lets say I have 3,000 subscribers and 2,900 of them want the newsletter and 2,500 of them want the promo but NOT the newsletter. How would I go about setting this up? The segments section isn't very intuitive when it comes to this. Any help would be much appreciated.
Hi zone.campaignmonitor, welcome to the forums! What you want to use in this instance are custom fields, which you can then use to segment your lists. For example, you may have a multi-option custom field for 'I'd like to receive' and values like 'Newsletter' and 'Promos' for each of your subscribers. You can then create segments for 'Newsletter' and 'Promos' and send to these respectively.
Let me know if there's anything else I can help out with here.
How would I import subscribers so that they are automatically signed up to receive all types of emails (ie: all multi-options are automatically checked off when I import)?
Hi juliacook, welcome to the forums. Here's our guide on importing multi-option custom fields - let us know if you have any questions about this :)