One big email vs. many small emails

Hi!
A question to all of you, about personal preference.
Would you prefer one big email, coming from a big organization. Or would you prefer many emails coming from each local subsidiary within this big organization?
Products and services are the same.
I would love to hear your take on this!

roshodgekiss roshodgekiss, 4 years ago

Hi Chrissy, I guess from a recipient's perspective, the less email, the better :) What I think should be the focus here is a simple goal (ie. generate more signups on a site) and providing relevant content, over email length or frequency.

If recipients already have a relationship with their local subsidiary/agent over the umbrella brand, that's something to be capitalized on. I can also imagine content tailored to local conditions (eg. 'Dressing for California's summer') would get a better response than content for anyone and everyone (eg. 'Dressing for summer'). Keep in mind permission when making this call, though.

Thanks, Chrissy! I hope you find this helpful - keen to see everyone else's responses, too!


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gpro gpro, 4 years ago

My at-home and on-the-job experience with email newsletters is this:

My top five (or ten?) newsletters, I read from top to bottom. Because I know that I will find valuable information for my interests. Even if they are BIG!

But the for rest (20, 30, 40?) , that does not apply: a quick glance at the headlines is all I want to spare. If nothing hits my eye, I'm out.

I would say that generally you can't rely on your subscribers to take time and thoroughly read your newsletters. Normality seems to be, that people only spend little time for most of the newsletters.

So, to summarize that:
Serve your target group!
Precise headlines!
Interesting content!
No word excess: summarize!
Deliver quality (pictures, texts, design)!


- - -
Mathias (gpro)
roshodgekiss roshodgekiss, 4 years ago

Gpro, this is awesome, thank you so much for sharing your experiences!

Serve your target group!
Precise headlines!
Interesting content!
No word excess: summarize!
Deliver quality (pictures, texts, design)!

Really, all senders should take note. My addition is that you've only got a couple of seconds to make an impression - make it count :)


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