Hey all -
There's no doubt that smartphone usage for email has staked itself a major claim of our users by now. But I'm seeing the iPhone claiming 30-40% of most of my clients stats.
Am I wrong is guessing that this number is skewed because the out-of-the-box settings on the iphone is to display images in email, while most other email clients now have a default of not showing images?
So I guess the meta question is: how are the stats for email client usage collected and what does that mean about how to read them?
Hey there squarecandydesign, for starters, all stats are strictly estimates. Given that we can only collect email client usage information when images are displayed (we use user agent strings to work this one out), there is most certainly a good chance that the stats are somewhat skewed - to what degree, we really can't be certain.
That said, in many cases, users will select to have images display, despite the default settings (therefore tipping us off). Secondly, mobile email client usage has grown at an incredible rate, indicating to us that it's a force to be reckoned with. So the bottom line is that there are certainly a considerable percentage of subscribers reading email on mobile devices now and we can certainly anticipate more in the future :)
From Australia to Zimbabwe, and everywhere in between, companies count on Campaign Monitor for email campaigns that drive real business results.Get started for free