Changing Subject of A/B test while running

I recently kicked off an A/B test on my subject line, but realized I needed to change one of them.  Is there a way to change the subject while the A/B test is running?  This way if the version of the subject that I need changed is selected, I can have it send the correct subject.

Any help is appreciated... and if not already, please consider this a feature request =)

roshodgekiss roshodgekiss, 5 years ago

Hey there icnasc, it isn't possible to change the subject line during an A/B test, but if you contact our team quick smart with details, we can cancel the test for you so you can make these changes.

Go, icnasc! All the best!

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WilmU Web, 4 years ago

Is it possible to change the timing of when the A/B test is sent out? For example my client sent out an A/B test and the winning campaign was sent out 6 hours after the test was first initiated.

It would be helpful if "Sent Time" was part of the test and possibly even scheduling a time for the winning A/B test to go out.

roshodgekiss roshodgekiss, 4 years ago

Hi there WilmU Web, at present, the winning test goes out immediately after the test duration. You can set this duration to be anything from 1 hour upwards - so if you kick off a 1hr test at 9am, the 'main send' will occur at 10am. That said, we're happy to consider being able to have senders explicitly define when the send should begin, as it will likely prevent any confusion that may surround this process.

Thanks, WilmU Web - I'll add a vote for you here and keep you posted if it's something we add in a future update. :)

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