Campaigns failing Gmail spam filter

Hi everyone,

A client of ours has 7 different emails going out to different lists. They are identical in layout and imagery, they just have slightly different content. I have completed the Design & Spam test on all of them and for some reason the 2-7 emails are failing the Gmail filters. The first one passed all filters fine. I was wondering if you could take a look at the code and see if there is something you would recommend so we could pass the Gmail filters. I have sent all 7 of these to my Gmail account and they came through fine but our client is worried they will get blocked on others.

Is there something we can improve? Are the subject lines the issue? We can't see anything that is wrong with these emails.

Thanks!

Chris

<!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN"
   "http://www.w3.org/TR/html4/loose.dtd">

<html lang="en">
<head>
<meta http-equiv="Content-Type" content="text/html; charset=utf-8" />
<meta name="format-detection" content="telephone=no" />
<title></title>
<style type="text/css">
* {padding: 0; margin: 0;}
p, html, body {margin: 0; padding: 0;}
body {background-image: url(images/mainBG.gif); background-repeat: repeat-x no-repeat; -webkit-text-size-adjust: none; -ms-text-size-adjust: none;}
 .ReadMsgBody {width: 100%;}
 .ExternalClass {width: 100%;}
 
table {border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; margin: 0; padding: 0;}
table td {border-collapse: collapse; margin: 0; padding: 0;}
.nolinkFooter a {color: #FFFFFF; text-decoration: none;}
.nolinkContent a {color: #323232; text-decoration: none;}
 
 @media only screen and (max-device-width: 480px) {
         table[class="tableshrink"] {
             width: 320px !important;
         }
         td[class="hide"] {
             display: none !important;
         }
         td[class="footershow"] {
             display: block !important;
         }
         td[class="heightRemove"] {
             height: auto !important;
         }
         td[class="heightRemove2"] {
             height: auto !important;
             padding-bottom: 10px !important;
         }
         td[class="footerpadding"] {
             padding: 16px 15px 0 15px !important;
         }
         td[class="greyshrink"] {
             font-size: 16px !important;
         }
         td[class="titleshrink"] {
             font-size: 20px !important;
         }
         img[class="thumbshrink"] {
             width: 100px !important;
             height: auto !important;
         }
         img[class="bannershrink"] {
              width: 320px !important;
              height: auto !important;
         }
         img[class="socialshrink"] {
              width: auto !important;
              height: 33px !important;
         }
 </style>
</head>

<body topmargin="0" leftmargin="0" marginheight="0" marginwidth="0" style="-webkit-font-smoothing:  antialiased; width: 100% !important; -webkit-text-size-adjust: none;">
<table width="100%" border="0" cellspacing="0" cellpadding="0" background="images/mainBG.gif">
  <tr>
    <td bgcolor="#575a5d" style="border-bottom: 1px solid #FFFFFF;"><img src="images/spacer.gif" alt="" width="10" height="10" style="display: block;" /></td>
  </tr>
  <tr>
    <td align="center"><table width="600" border="0" cellspacing="0" cellpadding="0" class="tableshrink">
      <tr>
        <td><img src="images/banner.jpg" alt="You're Ready. | Ivey MBA Program" width="600" height="207" border="0" title="You're Ready. | Ivey MBA Program" class="bannershrink" /></td>
      </tr>
      <tr>
        <td>&nbsp;</td>
      </tr>
      <tr>
        <td><table width="600" border="0" cellspacing="0" cellpadding="0" class="tableshrink">
          <tr>
            <td width="48"><img src="images/grey-arrow.gif" alt="" width="48" height="40" style="display: block;" /></td>
            <td width="552" align="left" bgcolor="#575a5d" class="greyshrink" style="color: #FFFFFF; font-family: Arial, Helvetica, sans-serif; font-size: 20px; padding-right: 15px;">[firstname1] we want to learn more about you.</td>
          </tr>
        </table></td>
      </tr>
      <tr>
        <td><img src="images/spacer.gif" alt="" width="20" height="20" /></td>
      </tr>
      <tr>
        <td align="left" valign="top" style="font-family: Arial, Helvetica, sans-serif; font-size: 14px; line-height: 20px; color: #323232; padding: 0 15px;"><img src="images/left-image.gif" width="167" height="132" align="left" class="thumbshrink" />Congratulations on completing the GMAT! We know how much time, effort,  and focus went into preparing for the test. We’re happy to inform you that your  score meets the preliminary requirements for Ivey’s full-time, one-year MBA  Program. We want to learn more about your career goals so that we can help you  to determine if the Ivey MBA is right for you.</td>
      </tr>
      <tr>
        <td>&nbsp;</td>
      </tr>
      <tr>
        <td><img src="images/divider.gif" alt="" width="600" height="19" class="bannershrink" /></td>
      </tr>
      <tr>
        <td>&nbsp;</td>
      </tr>
      <tr>
        <td><table width="203" border="0" align="left" cellpadding="0" cellspacing="0" class="tableshrink">
          <tr>
            <td bgcolor="#c4c5c6" style="color: #FFFFFF;" width="190"><p style="mso-table-lspace:0pt; mso-table-rspace:0pt;"><img src="images/spacer.gif" alt="" width="190" height="8" style="display: block;" /></p></td>
            <td class="hide" width="13"><span style="color: #FFFFFF;"><img src="images/spacer.gif" alt="" width="13" height="8" style="display: block;" /></span></td>
          </tr>
          <tr>
            <td align="left" bgcolor="#305746" style="color: #FFFFFF; font-family: Arial, Helvetica, sans-serif; font-size: 17px; padding: 3px 15px; border-top: 1px solid #FFFFFF; border-bottom: 1px solid #FFFFFF;"><p style="mso-table-lspace:0pt; mso-table-rspace:0pt;">Get Started</p></td>
            <td class="hide">&nbsp;</td>
          </tr>
          <tr>
            <td height="180" align="left" valign="top" bgcolor="#d5d6d6" class="heightRemove2"><table width="100%" border="0" cellspacing="0" cellpadding="0">
              <tr>
                <td height="120" align="left" valign="top" style="color: #323232; padding: 8px 15px 0 15px; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 19px;" class="heightRemove"><p style="mso-table-lspace:0pt; mso-table-rspace:0pt;">After Introducing Yourself,  a member of the Recruiting Team will follow up to discuss the MBA and whether  Ivey is the right place for you.</p></td>
              </tr>
              <tr>
                <td style="padding-left: 15px;"><p><a href="https://apps.ivey.ca/mba/introduce-yourself/"><img src="images/btn-introduce-yourself.gif" alt="Introduce Yourself" width="160" height="46" border="0" title="Introduce Yourself" /></a></p></td>
              </tr>
            </table></td>
            <td class="hide">&nbsp;</td>
          </tr>

        </table>
          <table width="203" border="0" align="left" cellpadding="0" cellspacing="0" class="tableshrink">
            <tr>
              <td bgcolor="#c4c5c6" style="color: #FFFFFF;" width="190"><p style="mso-table-lspace:0pt; mso-table-rspace:0pt;"><img src="images/spacer.gif" alt="" width="190" height="8" style="display: block;" /></p></td>
              <td class="hide" width="13"><span style="color: #FFFFFF;"><img src="images/spacer.gif" alt="" width="13" height="8" style="display: block;" /></span></td>
            </tr>
            <tr>
              <td align="left" bgcolor="#305746" style="color: #FFFFFF; font-family: Arial, Helvetica, sans-serif; font-size: 17px; padding: 3px 15px; border-top: 1px solid #FFFFFF; border-bottom: 1px solid #FFFFFF;"><p style="mso-table-lspace:0pt; mso-table-rspace:0pt;">Request a 1 on 1</p></td>
              <td class="hide">&nbsp;</td>
            </tr>
            <tr>
              <td height="180" align="left" valign="top" bgcolor="#d5d6d6" class="heightRemove2"><table width="100%" border="0" cellspacing="0" cellpadding="0">
                <tr>
                  <td height="120" align="left" valign="top" style="color: #323232; padding: 8px 15px 0 15px; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 19px;" class="heightRemove"><p style="mso-table-lspace:0pt; mso-table-rspace:0pt;">Request a One-on-One with a  member of the Recruiting Team to get your application and program questions  answered.</p></td>
                </tr>
                <tr>
                  <td style="padding-left: 15px;"><p><a href="http://www.ivey.uwo.ca/mba/one-on-one-request-page.htm"><img src="images/btn-book-meeting.gif" alt="Book A Meeting" width="160" height="46" border="0" title="Book A Meeting" style="display: block;" /></a></p></td>
                </tr>
              </table></td>
              <td class="hide">&nbsp;</td>
            </tr>
          </table>
          <table width="190" border="0" cellpadding="0" cellspacing="0" class="tableshrink">
            <tr>
              <td bgcolor="#c4c5c6" style="color: #FFFFFF;" width="190"><img src="images/spacer.gif" alt="" width="190" height="8" style="display: block;" /></td>
              </tr>
            <tr>
              <td align="left" bgcolor="#305746" style="color: #FFFFFF; font-family: Arial, Helvetica, sans-serif; font-size: 17px; padding: 3px 15px; border-top: 1px solid #FFFFFF; border-bottom: 1px solid #FFFFFF;">Attend an Event</td>
              </tr>
            <tr>
              <td height="180" align="left" valign="top" bgcolor="#d5d6d6" class="heightRemove2"><table width="100%" border="0" cellspacing="0" cellpadding="0">
                <tr>
                  <td height="120" align="left" valign="top" style="color: #323232; padding: 8px 15px 0 15px; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 19px;" class="heightRemove"><p>Attending an event is the  best way to dig deeper in your research, get answers to your questions, and  experience all that Ivey has to offer.</p></td>
                </tr>
                <tr>
                  <td style="padding-left: 15px;"><p><a href="http://www.ivey.uwo.ca/mba/events/calendar.htm"><img src="images/btn-register-now.gif" alt="Register Now" width="160" height="46" border="0" title="Register Now" style="display: block;" /></a></p></td>
                </tr>
              </table></td>
              </tr>
          </table></td>
      </tr>
      <tr>
        <td>&nbsp;</td>
      </tr>
      <tr>
        <td><img src="images/divider.gif" alt="" width="600" height="19" class="bannershrink" /></td>
      </tr>
      <tr>
        <td>&nbsp;</td>
      </tr>
      <tr>
        <td align="left" class="titleshrink" style="font-family: Arial, Helvetica, sans-serif; font-size: 25px; color: #305746; padding: 0 15px;">Why I Chose the Ivey MBA</td>
      </tr>
      <tr>
        <td>&nbsp;</td>
      </tr>
      <tr>
        <td align="left" style="padding: 0 15px; font-family: Arial, Helvetica, sans-serif; font-size: 14px; line-height: 20px; color: #323232;"><a href="http://youtu.be/Cff2GU7ZaWE"><img src="images/thumb-jenni.gif" alt="How I Chose Ivey MBA - Jennie Rittberg" width="130" border="0" align="left" class="thumbshrink" title="How I Chose Ivey MBA - Jennie Rittberg" /></a><a href="http://youtu.be/MV3r-t8Kljg"></a><span style="color: #305746;"><strong>Choosing Ivey – Jennie Rittberg, MBA '11</strong></span><br />
          MBA student Jennie Rittberg (MBA ’11; Consultant with The Boston  Consulting Group) describes her business school decision-making process and how  she came to the conclusion that Ivey’s MBA Program was the right fit.</td>
      </tr>
      <tr>
        <td>&nbsp;</td>
      </tr>
      <tr>
        <td align="left" style="padding: 0 15px; font-family: Arial, Helvetica, sans-serif; font-size: 14px; line-height: 20px; color: #323232;"><a href="http://www.canadastop40under40.com/"><img src="images/thumb-40.gif" alt="Top 40 Under 40" width="130" border="0" align="left" class="thumbshrink" title="Top 40 Under 40" /></a><br />
          <p>Ivey has more emerging leaders on the Caldwell Partners' &quot;Top 40 Under 40&quot; list than any other business school.</p></td>
      </tr>
      <tr>
        <td>&nbsp;</td>
      </tr>
      <tr>
        <td><img src="images/divider.gif" alt="" width="600" height="19" class="bannershrink" /></td>
      </tr>
      <tr>
        <td>&nbsp;</td>
      </tr>
      <tr>
        <td><a href="http://www.ivey.uwo.ca/mba/apply/index.htm"><img src="images/banner-application-deadline.jpg" alt="Our Round 2 Application Deadline is October 1, 2012. Join us at Ivey in April 2013." width="600" height="253" border="0" class="bannershrink" title="Our Round 2 Application Deadline is October 1, 2012. Join us at Ivey in April 2013." /></a></td>
      </tr>
      <tr>
        <td>&nbsp;</td>
      </tr>
    </table>
      <table width="100%" border="0" cellspacing="0" cellpadding="0">
        <tr>
          <td bgcolor="#a7c4de" style="border-bottom: 1px solid #FFFFFF;"><img src="images/spacer.gif" alt="" width="10" height="4" style="display: block;" /></td>
        </tr>
        <tr>
          <td align="center" bgcolor="#d5d6d6" style="border-bottom: 1px solid #FFFFFF;"><table width="570" border="0" cellspacing="0" cellpadding="0" class="tableshrink">
            <tr>
              <td width="101">&nbsp;</td>
              <td width="349">&nbsp;</td>
              <td width="40">&nbsp;</td>
              <td width="40">&nbsp;</td>
              <td width="40">&nbsp;</td>
            </tr>
            <tr>
              <td><webversion><img src="images/btn-web-version.gif" alt="Web Version" width="101" border="0" title="Web Version" class="socialshrink" /></webversion></td>
              <td align="left"><forwardtoafriend><img src="images/btn-forward.gif" alt="Forward to a Friend" width="157" height="39" border="0" title="Forward to a Friend" class="socialshrink" /></forwardtoafriend></td>
              <td><a href="http://www.facebook.com/iveymba/"><img src="images/btn-facebook.gif" alt="Follow Us on Facebook" width="40" height="39" border="0" title="Follow Us on Facebook" class="socialshrink" /></a></td>
              <td><a href="http://www.twitter.com/iveymba/"><img src="images/btn-twitter.gif" alt="Follow Us on Twitter" width="40" height="39" border="0" title="Follow Us on Twitter" class="socialshrink" /></a></td>
              <td><a href="http://sites.ivey.ca/mba/"><img src="images/btn-blog.gif" alt="Follow Us on our Blog" width="40" height="39" border="0" title="Follow Us on our Blog" class="socialshrink" /></a></td>
            </tr>
            <tr>
              <td>&nbsp;</td>
              <td>&nbsp;</td>
              <td>&nbsp;</td>
              <td>&nbsp;</td>
              <td>&nbsp;</td>
            </tr>
          </table></td>
        </tr>
        <tr>
          <td bgcolor="#414346"><img src="images/spacer.gif" alt="" width="10" height="4" style="display: block;" /></td>
        </tr>
        <tr>
          <td align="center" bgcolor="#575a5d"><table width="570" border="0" cellspacing="0" cellpadding="0" class="tableshrink">
            <tr>
              <td width="395" align="left" valign="top" style="font-family: Arial, Helvetica, sans-serif; font-size: 11px; color: #FFFFFF; line-height: 16px; padding-top: 16px;" class="footerpadding">Richard Ivey School of Business | Western University<br />
                <span class="nolinkFooter">1151 Richmond Street North, London ON</span><br />
                <a href="http://www.iveymba.ca" style="color: #FFFFFF; text-decoration: underline;">www.iveymba.ca</a> | 1-866-878-4839</td>
              <td width="175" align="right" valign="top" style="padding-top: 16px;" class="hide"><a href="http://www.uwo.ca"></a><a href="http://www.uwo.ca"><img src="images/footer-logo.gif" alt="Western University" width="160" height="37" border="0" title="Western University" /></a></td>
            </tr>
            <tr>
              <td colspan="2">&nbsp;</td>
              </tr>
            <tr>
              <td colspan="2" style="display: none; padding-left: 15px;" class="footershow"><a href="http://www.uwo.ca"><img src="images/footer-logo.gif" alt="Western University" width="160" height="37" border="0" title="Western University" /></a></td>
            </tr>
            <tr>
              <td colspan="2">&nbsp;</td>
              </tr>
            <tr>
              <td colspan="2">&nbsp;</td>
              </tr>
          </table></td>
        </tr>
        <tr>
          <td align="center"><table width="570" border="0" cellspacing="0" cellpadding="0" class="tableshrink">
            <tr>
              <td align="left" style="font-family: Arial, Helvetica, sans-serif; font-size: 11px; line-height: 17px; color: #323232; padding-top: 16px;" class="footerpadding">This email was sent to <span style="color: #323232 !important; text-decoration: underline;">[email]</span> as a result of opting in to the GMASS service. If you no longer wish to receive emails from the Ivey MBA Admissions &amp; Recruiting Team and would like to be completely removed from our list, please <unsubscribe style="color: #323232; text-decoration: underline;">click here.</unsubscribe></td>
            </tr>
            <tr>
              <td>&nbsp;</td>
            </tr>
          </table></td>
        </tr>
    </table></td>
  </tr>
</table>
</body>
</html>
roshodgekiss roshodgekiss, 4 years ago

Hey again Mindsplit! To be honest, the bad news - Gmail's filter is notoriously finicky and doesn't regularly let on why it's flagged a message. The good - your code looks great. That said, I can make a few recommendations...

- try to avoid using urls as text. www.iveymba.ca is likely to throw phishing warnings in some clients
- Change 'If you no longer wish to receive emails from the Ivey MBA Admissions & Recruiting Team and would like to be completely removed from our list, please click here.' to 'If you no longer wish to receive emails from the Ivey MBA Admissions & Recruiting Team and would like to be completely removed from our list, please unsubscribe.' ('click here' has a bad rap)
- try changing the small, white text in the footer to a color that is very close to white (#FFFFF0). I've heard an old wives tale about white text being 'an issue'
- Make sure your from: address points to a real, attended mailbox. Gmail doesn't appreciate no-reply addresses

Off the bat, they're the most standout tips. Give those a try and let us know how you go. :)


Get in touch with us on Twitter: http://twitter.com/campaignmonitor
We're also on Facebook: http://facebook.com/campaignmonitor
Mindsplit, 4 years ago

Hi Ros,

Sorry for the delay in getting back to you. We ended up using a couple of your changes but unfortunately it still didn't pass the Gmail filter. I know the Gmail stats for that email were pretty bad so I think it got thrown into the spam folder for a lot of people. We are going through some testing and research to find out what the problem was for our next emails. We just don't know if it was something in the code or something from the content. Very frustrating!

Thanks for the help!

Chris

Join 200,000 companies around the world that use Campaign Monitor to run email marketing campaigns that deliver results for their business.

Get started for free
1-888-533-8098