I receive a newsletter from B&H, they are a company that supplies professional equipment from audio through to video, lighting and photography. I noticed something very interesting about their newsletter. Based on my subscription (to some categories of products), the newsletter is dynamically customized to only include these sections. So while my interests are diverse and my newsletter is quite long, including sections on audio, photography, video, lighting etc..., someone who only has interests in audio will only receive a newsletter with audio content.
My suggestion is for this functionality to be added to CM. For example, based on a custom field with many checkboxes (categories to subscribe to), I'd like to be able to do a simple dynamic check (if checkbox 1 is true, include section 1 etc...)
Hi JohnP, dynamic content is something we're certainly considering - understandably, our custom fields don't quite have the firepower to handle scenarios like this one. By all means, I'll give this request a bump internally and keep you updated. Thank you so much for providing us with awesome feedback these last few weeks, its provided us with a terrific wishlist for us to ponder on!
Hi there JohnP - you may have seen earlier that dynamic content is finally available in your account. Here's a copy-paste for the benefit of others reading this thread...
Using our new dynamic content tags and custom fields in your lists, it's now possible to add conditional content to your campaigns - including text, images, or even more dynamic content!
While you've likely already got a grip on how it all works, we've also got a new, comprehensive guide that explains the concepts, great applications for dynamic content and the language itself.
A huge thanks to everyone here for being so patient with us; we really hope that this update helps you send less, yet send more relevant newsletters. Naturally, we're also very happy to answer any outstanding questions you may have about dynamic content, so feel free to get in touch with our team, or post in the forums if we can help out in any way :)
This is fantastic news. This opens the door for so many possibilities - but you already know that (another note for the readers!) Thanks Ros & great job CM.
You're very welcome, JohnP - glad we could do something positive here for you :)
Ros, if this comment should start a new thread about Dynamic Content, please feel free to move it:
I just tested it by adding the HTML code into the editor while creating a campaign from an old template. It worked fine, but I thought it was strange that the preview after editing the copy didn't include the dynamic content. Of course, it was because I didn't Define Recipients yet.
I've always thought it was strange that we don't define recipients until AFTER writing the copy. Most of the time, you know who you're writing to, so why not make that selection beforehand (with the option to modify later), and then we'll be able to see the dynamic content on the first preview.
Is it finally time to change when we define recipients?