Why does adding a subscriber now create a list?

It seems like something has changed with how lists are created and I'm finding it confusing. I used to be able to add subscribers manually and a new list would not be created. Now, every time I need to send off an email it seems to generate a new list for me. This makes it very confusing when reviewing my lists.

Let me give you an example:

I go to a networking event, get someone's biz card and get verbal permission to add them to our mailing list. I like to follow up with a one-time intro email that says "click here" to keep getting these e-newsletters.

With the old set-up, I'd manually add their name, and if they never clicked, they were never added to a list. Now, they get added to a list and it is confusing to me because I see the real lists (people who have definitely opted in) and these other lists which I should NOT be sending to.

Am I making sense? Is there a way to change this setup?

roshodgekiss roshodgekiss, 3 years ago

Hi ebrackett, what happened here is that we changed the new campaign workflow to make it possible to add subscribers on the fly, prior to send. These subscribers are then added to a list so they can be contacted later (as you've seen). In many cases, this is very useful, however I can see why it's caused issues for you here.

If you'd like to tidy things up a bit, I'd recommend creating a subscriber list called 'Event sign-ups' and set it to confirmed opt-in. The idea here is that you can add new email addresses to this list, then have a confirmed opt-in verification email sent to these addresses automatically.

To send these verification emails, you will need to create and use a subscribe form (ie. not add email addresses in the app itself). If you use an app like Enlist, you can even take a subscribe form with you to the event itself!

The other benefits are that you won't be cluttering your account with one-off campaigns and won't make the mistake of sending further emails to unverified subscribers.

Thanks, ebrackett - if we can help with any of the above, don't hesitate to let us know.


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ebrackett, 3 years ago

Thanks for your reply. That does seem like a solution for some situations.

However, it seems really common for our client to realize they've forgotten 1 or 2 recipients, after sending out a newsletter. Then they want to send out another to a handful of people.

Is there a way to do this without creating all sorts of lists?

roshodgekiss roshodgekiss, 3 years ago

In this case, I think your client may have to 'Edit and resend' the campaign, paste in the new recipients and clean up the created recipient list afterwards, I'm sorry to say. We're happy to review this workflow at a later date, but for now, it's reassuring to many customers to be able to see who they've sent a campaign to.


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