A/B split tests - predicting the winner

This is kind of frustrating but recently I've found that I'm incapable of predicting the winner of some split tests.

The other day, 17% of recipients clicked a link on the version I thought would win -vs- 33% of the version I didn't think had a chance.

Just shows how important this is. If you aren't using it, consider it! It's fun (but oh so frustrating!)

KerriM, 4 years ago

I guess there would be no point in split testing if we could always predict which would have the better results!

roshodgekiss roshodgekiss, 4 years ago

Haha, Kris2 - I hear you. You think that folks like myself who use the product pretty much every day would have better predictive skills, but no. I can never pick the winner. Good thing I'm not wagering money! ;)


Get in touch with us on Twitter: http://twitter.com/campaignmonitor
We're also on Facebook: http://facebook.com/campaignmonitor

200,000 companies around the world can't be wrong.

From Australia to Zimbabwe, and everywhere in between, companies count on 
Campaign Monitor for email campaigns that drive real business results.

Get started for free
1-888-533-8098