Does email need to have Call-to-action?

Does the CAN SPAM act say that all marketing emails must have a call to action?

Mathew Mathew, 8 years ago

No, CAN-SPAM requires things like a physical address for your business be in the email - for the full rundown see http://www.ftc.gov/bcp/conline/pubs/buspubs/canspam.shtm


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