I've been a bit frustrated lately by the effectiveness of our email campaigns. Yesterday I sent a campaign for a product that is pretty "hot" and new right now but we've received almost no interest from it; few clickthroughs and zero orders.
My question for everyone is regarding our numbers for this campaign and how they stack up against yours and/or averages in general.
I'll also include the subject of the email in case some of you think it was a dud.
Subject Now Available: Pelican 7060 LED Flashlight Format HTML and Text Total HTML Opened 200 Unique HTML Opened 174 (24.72%) HTML Clicks 17 (9.77%) recipients clicked 18 links Unsubscribed 2 (0.28%) Bounced 72 (9.28%) Delivered 704 (90.72%)
Thanks for your insight!
In regards to open rates, we've got an article that covers how opens are measured and typical email open rates, which is worth a look.
A couple of other factors that might play a role: The time and the day you sent it, and the frequency of your emails to this list.
Well... according to your own stats and the stats linked from your page, it looks like we might be pretty normal for our industry (e-commerce).
You mentioned frequency. Are you saying that high frequency is more beneficial than low or the other way around? We don't send emails often. Less than once a month usually.
Not necessarily that higher is better, but that the frequency can have an impact, and might be worth testing.
I found 20-30% unique opens to be pretty average for an e-commerce campaign.