Identifying AutoResponder chains in Google Analytics

Hi everyone,

we have a series of AutoResponder chains set up for different scenarios. What I'd like to do is easily pick up the traffic from these chains in Google Analytics so I can measure the performance and which one's are doing micro and macro conversions.

An example of how one of the AutoResponders is tracked in Analytics is here:
utm_medium=email
utm_campaign=Hows%20it%20going
utm_content=Hows%20it%20going
utm_source=Newsletter
utm_term=our%20event%20schedule

My big issue is, that because source and medium is the same as regular newsletters, the actual campaign name is the only way to identify that this is an AutoResponder. The only way to pick up fx. a specific chain in Analytics, is to "code" a filter or segment with all the campaigns in that chain. Fx. Install%20guide|Getting%20started|Hows%20it%20going etc.
But that's a huge filter that is hard to maintain.

Is there any way to change fx. the source of the AutoResponders to anything but Newsletter? Fx. with "AutoResponder", or perhabs a specific AutoResponder chain's name?

Best regards,
Soeren Sprogoe

roshodgekiss roshodgekiss, 3 years ago

Hi there Soeren, well spotted here - this is certainly something we can improve on here. At present it isn't possible to change say, the utm_source without manually tagging your links, but we'll look into what we can do on our end into the future.

Thanks, Soeren - if we do make changes to our tagging, we'll be sure to let you know.


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SoerenS SoerenS, 3 years ago

Sweet!

As always, thanks for a good and fast response, looking forward to see if you turn this into a feature.

I'm off typing in huge filters in Analytics then. Hmmm, maybe I should save them in a text file somewhere or create those Analytics segments. And hope someone doesn't change the subject lines of the AutoResponders without informing me :-)

/SoerenS


Online Marketing Manager @ uCommerce.dk
roshodgekiss roshodgekiss, 3 years ago

Haha, fingers crossed for that! :D


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