Can anyone please let me know how to avoid blank space in personalization if the firstname isn't present & I don't want to use any of the fallback?
This will appear as Hi , if firstname field is empty.
You should be able to accomplish this with dynamic content:
Sorry, I forgot to mention that I'm using this within subject line:
Hi [firstname,fallback=], have a peek inside at our Specials for May
So, couldn't use
Any other work around?