I'm finding that [firstname,fallback=customer] rarely works well for subject line compositions in practice:
— "Hi [firstname,fallback=], we have recommendations for you"
— "Latest offers for you, [firstname,fallback=]"
If the fallback is blank (probably better to avoid using the generic "customer"), you can see that the punctuation becomes problematic.
Could Canvas start supporting if/then logic in the subject line? Or create a simpler mechanism to allow us to tweak what precede directly before and/or after it? May simply providing two fields – a personalized subject line and a fallback subject line – for us to fill in.
I've struggled with it for some time, and it just occurred to me that I could log it as an issue. It would make our subject lines less awkward/limited in terms of expression.
Hi uaextension, I'd like to add my +1 to your request. It's something I have wanted in the past, and I stopped experimenting with personalised subject lines when I hit this hurdle.
It has been requested before, too...