One of our clients has asked if there is any way people who have unsubscribed from their newsletters in the past can be put back on their mailing list - they've been contacted by a few customers who've admitted unsubscribing, but are now regretting doing so.
I've told them that I doubt this is possible, but if it was, then due to the permission-based nature of Campaign Monitor, at the very least it would have to be done by a means whereby that person physically chooses to add his/her email address back onto a mailing list.
With that in mind, would it be within the rules of Campaign Monitor if we were to put one of the CM-created subscription forms up on the web, to which our client could direct customers that now wish to go back on the list, compile those people into a new list and send new mailings to those people alongside the list they originally unsubscribed from?
Apologies if I'm asking something blindingly obvious!
Hey there! That's a great question. :] They could actually just go about re-adding them themselves as long as they have the permission to do so. You can read about how to do this here: http://help.campaignmonitor.com/topic.aspx?t=114. So, no need to go through the trouble of recreating a subscription form and directing them there.
I hope this helps!
The article Mercer referenced is spot on for re-subscribing people who've give you explicit permission to do so.
You can also direct them to a subscribe form where they can re-subscribe themselves.
And one more idea: whenever someone unsubscribes, send them an email notification that they've unsubscribed and include a link to resubscribe, in case they change their minds.