Dynamic Content does not work right in Subject field

I'm trying to get this conditional merge to work.
[if:firstname][firstname], s[else]S[endif]peech Therapy Resources
but it merges  as:
, rRecover  (with no field value present)
or



So I tested the Solution # 2 from this page:
http://help.campaignmonitor.com/topic.aspx?t=33#tips

I'ts this:

   [if:firstname]Hey [firstname], c[else]C[endif]heck out or VIP offer![endif]

but I get:

    Hey , cChec   (with no value present)
or Hey bina, c   (with a field value present.

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