segment-based content tag?

A quick search in the forums didn't help, so I'm just asking outright!

It's great to be able to use content tags to insert data from the subscriber database, but I think it would be great to be able to insert content based on the segment instead.  For example, let's say that in my user database, I have recipients' interest as either "running" or "biking".   Then in the email I can write something like, "Since you enjoy [interest], why not [interestverb] down to our store" -- where interestverb for the 'running' segment is 'run' and for the 'biking' segment, it's 'bike'.

So I think what I'd like to see is custom fields on the segment definition.  Is there anything like that?

My (planned) workaround is to use the API to update the subscriber database and insert from there, but it seems like a lot of extraneous data and I figured others must want this too -- can't hurt to ask!


weejames, 9 years ago

Similarily i'd quite like the ability to specify sections of content based on segments or custom fields i.e.

<p>Run on down to the shop.<p>
<p>Cycle on down to the shop</p>
<p>Come on down to the shop</p>

or something similar.

Mathew Mathew, 9 years ago

Thanks for the suggestions - this is not something currently possible, but might be something we'd consider for the future.

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kersti, 8 years ago

Are we there yet? How much further?

travisbell travisbell, 8 years ago

Hi kersti,

Enhanced segments is still something that is on our list for consideration. We don't have any kind of ETA unfortunately.


Travis Bell
superstrong, 5 years ago

Hi team,

I'm bumping this thread. I had an email exchange with your team about using specific text in the footer to describe why a user is receiving a particular email. I understand this is something you take seriously and would like your customers to use.

In order to insert custom recipient text, the only way to do it now is to manually edit it for one-off campaigns. For RSS-to-email campaigns, though, we're setting up different feeds for different segments based on a custom field (US State). This means we have 50 feeds and 50 segments in a single list, with each segment based on a matching value in a custom field called "State".

With this setup, it's impossible to customize the footer to tell the recipient which RSS feed is contained in the email. As a result, we need to either make it generic or create 50 different templates with the segment name hardcoded into the title and footer of the template.

Custom text based on segment seems like a necessary direction to go if you want your customers to be super clear with recipients about why they're getting a particular email.

Robbie Mitchell

roshodgekiss roshodgekiss, 5 years ago

Hi superstrong, thank you for the bump. We've been giving conditional content based on custom fields some consideration - ill certainly add your vote for it, too! Thanks for bumping this thread :)

In regards to your permission reminders in the footer, couldn't you do something simple like:

You are receiving this newsletter because you signed up on our site to receive [state] -related email communications from us.

If you already have state data, this seems like a sufficient solution. Let me know if I've misunderstood :)

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superstrong, 5 years ago

Hi Rosanne,

That would work for single-choice fields, but this is a field that can have multiple options selected. Each state newsletter is sent to a single segment, and each segment pulls from this multiple option field.

In this case, here's what a single newsletter looks like for someone who has multiple subscriptions: (test email). It looks even worse if we try to do a custom headline: (this is for the "Alabama" email)


roshodgekiss roshodgekiss, 5 years ago

Ah, thanks for clarifying! Yes, you've got a very solid point - vote added. Sorry it isn't possible at present, but we'll certainly look at what can be done as we move through the year. Thanks again!

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