We design all our emails to a standard fixed width, as I'm sure most people do.
I'm considering trying to make some nice looking 100% width emails though, what are people opinions on this? Any common pitfalls or cross client issues? It'll obviously have to be a table layout.
I'll need to use backgrounds on table cells to get graphics to stretch across the width, but outlook 07 really doesn't make that easy!
I've seen some emails that work well in percentage widths, but you are right, it is trickier. I suspect though you could spend a lot of time to end up with something that would be just the same as a narrow fixed width design, because most people are not reading their emails in a full window.
Hi. I think the main concern is being able to control the design element (positioning) using 100%. Depending on what actual content (text) is in your email you might find that big wholes are left on the email if a recipient opens is on a large resolution setting. Restricting the widht give the designer more control over the look and feel and relational positioning.