Designed by Fatso.co.nz
A very focused announcement from Fatso.co.nz uses a single column to minimise the distractions for the reader.
Great use of the always excellent 'big fat button' method for the call to action - there's no confusion about how to take up the offer. We also like the diagram explaining how it all works in a visual way. Good ways to use one of the advantages of html email over plain text.
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