My first thought was Wow, that's different! This is one of the quirkiest emails I have ever seen. You can't escape that green, it has surrounded the design and conquered it from every which angle.
The invitation from Apparatjik is for a good cause—helping the planet to breathe. Apparatjik fans are encouraged to plant trees as part of the agreeneryouniverse campaign. Green for trees and cubes to represent an experimental style of music perhaps? One may never be sure. Anyhow, it's far cry from any conventional newsletter you may find in your inbox and we love it!