The little sketches on this email produced by DanceXchange for the International Dance Festival Birmingham really bring it alive. The newsletter layout makes for an easy read in email clients - for example, the single column of text is likely to display nicely on a mobile device. Well done to designers Supercool for making it happen.
That said, we’d love the permission reminder in the footer to be more meaningful. Something like, “You’re receiving this email because you signed up for Home updates via …” would be appropriate. We’ve featured a couple of tips for writing effective permission reminders.
Overall, this is a carefully designed and visually interesting campaign, not to mention a great example for other organizations taking part in events leading up to the 2012 Olympic Games.
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