2021 Benchmarks: Key Insights to Shape Your Strategy

Are your benchmarks above average?

Almost everything in 2020 was affected by COVID-19 and email marketing was no exception. This year’s industry benchmarks show marked changes from previous years—a major increase in total emails sent as well as increased opens—and these changes led to better results for almost every industry.

In this guide, Campaign Monitor breaks down our key findings from the 2020 data—such as which industries saw the greatest spike in their averages, which saw the lowest unsubscribes, and more—and provide actionable steps for you to capitalize on the momentum or start catching up with your peers.

You’ll learn:

  • What day is best to send your emails according to metrics
  • How your industry performed compared to others
  • How your email strategy should shift in order to maximize your results
  • Where to start improving your strategy one change at a time
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