Gen Z is rewriting the rules of consumer engagement when it comes to technology, shopping, media, brand loyalty, and more.

While research has shown how Gen Z is different from any other generation, why these differences matter and what that means for retailers everywhere has remained hidden. Until now.

Download the research to learn more about:

• Gen Z’s motivations, behaviors, and preferences
• Why the supply chain is an essential part of marketing to Gen Z
• Gen Z’s customer experience and in-store shopping expectations
• What all of these insights mean for marketing to Gen Z