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CTOR – the Email Marketing Metric You May Not Know

In this post, we’ll review some essential email marketing metrics including CTOR and what they…

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What to Know About Account-Based Marketing Before You Get Started

If you want to get started with account-based marketing, this guide tells you the key…

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15 Tricks to Build 2019’s Best Marketing Campaign

Creating 2019’s best email marketing campaign is all about incorporating new and old tactics that…

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The Nonprofit’s Guide to Email Automation for Better Fundraising

This guide explores how nonprofits can find and retain engaged donors, as well as increase…

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Will Your Current Email Newsletter Be Successful in 2019?

If you want to make sure your email newsletter stands out from the crowd in…

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New Year’s Resolutions for Your 2019 Email Marketing

Let’s look at the biggest email trends for this upcoming year and provide some achievable…

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10 Email Metrics You Need to Impress in 2019

If you want to continually improve upon and learn from your email campaigns, these are…

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Creating and Optimizing Animated GIFs for Email

Learn how to easily create an animated GIF to use in your email marketing campaigns.

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How GDPR Saved Email Marketing

GDPR refocused marketers on existing email best practices, enhancing marketing programs for those who were…

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7 Welcome Email Dos (and Don’ts!) for Stellar Results

Welcome emails are a vital part of any marketing campaign. Here we’ve provided everything you…

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How to Amplify Email Marketing with Messaging Apps

Using email marketing with messaging will help you reach customers more efficiently, no matter which…

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