Glossary

Attribution Model

An attribution model determines how credit for a sale, sign-up, or other goal event is attributed to each marketing or sales channel involved in the buying process. For example, a linear attribution model assigns equal credit to each touchpoint of the conversion. The selected attribution modeling is based on the specific marketing plan of a given product or service.

An attribution model determines how credit for a sale, sign-up, or other goal event is attributed to each marketing or sales channel involved in the buying process. For example, a linear attribution model assigns equal credit to each touchpoint of the conversion. The selected attribution modeling is based on the specific marketing plan of a given product or service.

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B2B (Business to Business)
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