Glossary

Bounced Email

Bounced email is an email that couldn’t be delivered. Specifically, it’s an explanation of delivery failure related to server or spam issues, whether they are permanent or temporary. Typically, it is a metric expressed as a percentage of subscribers who didn’t receive your message. There are two types of bounces: hard and soft.

Bounced email is an email that couldn’t be delivered. Specifically, it’s an explanation of delivery failure related to server or spam issues, whether they are permanent or temporary. Typically, it is a metric expressed as a percentage of subscribers who didn’t receive your message. There are two types of bounces: hard and soft.

Example

The email campaign we just sent had a bounced email rate of 0.94%, meaning fewer than 1% total bounced.

Related terms
Hard BounceSoft Bounce
Previous glossary term
Average Open Rate
Next glossary term
Bulk Email
Straight to your inbox

Get the best email and digital marketing content delivered.

Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox.

Subscribe

See why 250,000 companies worldwide love Campaign Monitor.

From Australia to Zimbabwe, and everywhere in between, companies count on Campaign Monitor for email campaigns that boost the bottom line.

Request a demo