Glossary

Bounced Email

Bounced email is an email that couldn’t be delivered. Specifically, it’s an explanation of delivery failure related to server or spam issues, whether they are permanent or temporary. Typically, it is a metric expressed as a percentage of subscribers who didn’t receive your message. There are two types of bounces: hard and soft.

Bounced email is an email that couldn’t be delivered. Specifically, it’s an explanation of delivery failure related to server or spam issues, whether they are permanent or temporary. Typically, it is a metric expressed as a percentage of subscribers who didn’t receive your message. There are two types of bounces: hard and soft.

Example

The email campaign we just sent had a bounced email rate of 0.94%, meaning fewer than 1% total bounced.

Related terms
Hard BounceSoft Bounce
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Average Open Rate
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Bulk Email
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