Glossary

Drip campaigns

Drip campaigns are pre-written, on going campaigns that move email subscribers toward a final conversion point. They are often used to provide on-going value to subscribers, while also helping keep the brand top-of-mind. Often times, these emails slowly “drip” helpful information, products or tips over days, weeks or months. 

Drip campaigns are pre-written, on going campaigns that move email subscribers toward a final conversion point. They are often used to provide on-going value to subscribers, while also helping keep the brand top-of-mind. Often times, these emails slowly “drip” helpful information, products or tips over days, weeks or months. 

Example

Mary Marketer starts every new email subscriber on a 10-week automated drip campaign where she shares her best free tips that have helped her make money in 2016. On week 11, she introduces an offer to attend her limited-seat online course for $199. Starting subscribers with the drip campaign rather than making a sales pitch right away makes it more likely that they’ll be interested in her offer.

Previous glossary term
Double Opt-In
Next glossary term
Dynamic content
Straight to your inbox

Get the best email and digital marketing content delivered.

Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox.

Subscribe

See why 200,000 companies worldwide love Campaign Monitor.

From Australia to Zimbabwe, and everywhere in between, companies count on Campaign Monitor for email campaigns that boost the bottom line.

Request a demo