Glossary

Duplicate Content

Duplicate content refers to large amounts of content found on either the same site or other sites that either completely matches or is very similar. This is often non-malicious, such as syndicated news items or standardized product information. It can sometimes, however, be a malicious attempt to manipulate search engine result placement. This can ultimately lead to not only a poor user experience but lower search rankings, as Google makes every attempt to eliminate such manipulation from search results.

Duplicate content refers to large amounts of content found on either the same site or other sites that either completely matches or is very similar. This is often non-malicious, such as syndicated news items or standardized product information. It can sometimes, however, be a malicious attempt to manipulate search engine result placement. This can ultimately lead to not only a poor user experience but lower search rankings, as Google makes every attempt to eliminate such manipulation from search results.

Previous glossary term
Content Template
Next glossary term
EBook
Straight to your inbox

Get the best email and digital marketing content delivered.

Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox.

Subscribe

Get started with Campaign Monitor today.

With our powerful yet easy-to-use tools, it's never been easier to make an impact with email marketing.

Try it for free