Glossary

Dynamic Content

Dynamic content is content that can be triggered to display based on user data, like if a subscriber is male or female. This is particularly helpful in merchandise situations, so that appropriate gender-based products can automatically be displayed.

Dynamic content is content that can be triggered to display based on user data, like if a subscriber is male or female. This is particularly helpful in merchandise situations, so that appropriate gender-based products can automatically be displayed.

Example

A fashion retailer uses dynamic content to automatically show their spring collection of male and female products based on subscriber or segment data.

Previous glossary term
Drip Campaigns
Next glossary term
Email A/B Testing
Straight to your inbox

Get the best email and digital marketing content delivered.

Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox.

Subscribe

Get started with Campaign Monitor today.

With our powerful yet easy-to-use tools, it's never been easier to make an impact with email marketing.

Try it for free