Glossary

Email Marketing

Email marketing is a form of digital marketing that uses email to deliver marketing messages to a list of subscribers. Many marketers have found that email marketing generates the highest return on investment, returning $38 for every $1 spent. By delivering well-designed, relevant, personalized messages to subscribers at the right time, marketers have found that this medium is extremely effective for producing results.

 

Email marketing is a form of digital marketing that uses email to deliver marketing messages to a list of subscribers. Many marketers have found that email marketing generates the highest return on investment, returning $38 for every $1 spent. By delivering well-designed, relevant, personalized messages to subscribers at the right time, marketers have found that this medium is extremely effective for producing results.

 

Example

An email marketing campaign typically aims to communicate an organization-related message with a core objective in mind (like sales, information-sharing, driving donations, etc.)

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