Glossary

KPI (Key Performance Indicator(s))

A KPI is a measurable number that companies use to measure the effectiveness of their marketing, sales and other departments. KPI metrics go beyond simple sales numbers and consider information like brand awareness, social media reach and website interaction. Often, marketers report on their KPIs monthly, weekly or quarterly.

A KPI is a measurable number that companies use to measure the effectiveness of their marketing, sales and other departments. KPI metrics go beyond simple sales numbers and consider information like brand awareness, social media reach and website interaction. Often, marketers report on their KPIs monthly, weekly or quarterly.

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