Glossary

KPI (Key Performance Indicator(s))

A KPI is a measurable number that companies use to measure the effectiveness of their marketing, sales and other departments. KPI metrics go beyond simple sales numbers and consider information like brand awareness, social media reach and website interaction. Often, marketers report on their KPIs monthly, weekly or quarterly.

A KPI is a measurable number that companies use to measure the effectiveness of their marketing, sales and other departments. KPI metrics go beyond simple sales numbers and consider information like brand awareness, social media reach and website interaction. Often, marketers report on their KPIs monthly, weekly or quarterly.

Previous glossary term
Keyword Research
Next glossary term
Landing Page
Straight to your inbox

Get the best email and digital marketing content delivered.

Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox.

Subscribe

See why 200,000 companies worldwide love Campaign Monitor.

From Australia to Zimbabwe, and everywhere in between, companies count on Campaign Monitor for email campaigns that boost the bottom line.

Request a demo