Glossary

Digital marketing terms

Podcast

A combination of the words iPod and broadcast, a podcast is an audio program converted to MP3. Many brands use podcasts to interact with their audience. The audio files are available to download and are normally released as a series. Additionally, a good podcast should use recording and editing software.

Previous glossary term
Pay-Per-Click (PPC)
Next glossary term
Query
Straight to your inbox

Get the best email and digital marketing content delivered.

Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox.

Subscribe

Get started with Campaign Monitor today.

With our powerful yet easy-to-use tools, it's never been easier to make an impact with email marketing.

Try it for free