Building an email list is one of the most important things you can do to improve your digital marketing reach. Unlike social media, email marketing gives you one-on-one communication with your audience.
How to build an email list for your Internet marketing business
Read on to discover how to build an email list for your internet marketing business and why it’s important.
What is an email list?
Your email list is a group of subscribers to send consistent marketing information to. Building an email list is important because it gives you a direct line of communication with your customers and leads.
With current social media algorithms, it’s impossible to work your way into every one of your followers’ news feeds without spending money. While SEO is important, it’s also a major challenge making it onto the first page of Google search results. You need other, more reliable channels to drive traffic to your website and business.
Email allows you to easily communicate with people who want to hear from you, because they have opted into your mailing list.
70% of businesses are currently implementing email marketing strategies
How to build an email list for your internet marketing efforts
Don’t get discouraged if your list isn’t growing as fast as you’d like. Building a subscriber base takes time. Follow these steps to build a legitimate email list for your internet marketing company:
- Sign up with an email service provider. This is where you’ll store your list and send email campaigns.
- Place email opt-in forms, widgets, and scroll bars in strategic locations on your blog posts and landing pages.
- Give subscribers an incentive to sign up. You could let them know what kind of problems your content can solve, offer gated content or lead magnets like eBooks or even a small discount.
- Expand your list efforts with targeted social media campaigns. Instead of asking random people to subscribe, create campaigns that target people who already follow your page so that you know they’re interested in your content.
- Follow GDPR rules. Don’t purchase lists and make sure everyone has given you explicit permission to contact them.
Adidas has a popup form appear when users click on a product page.
How to measure your list-building efforts
After you’ve signed up with your email service provider, placed widgets onto your website, and launched some lead-generating social media campaigns, you can start tracking your efforts.
Log into your email service provider. From the dashboard, click on the name of your subscriber list. From there, you’ll be able to see how many people have signed up, where and when they signed up, and the answers to any questions you’ve asked in your signup form.
Keep in mind that a good signup rate varies depending on many factors, such as industry and the location of the opt-in form. For example, an email signup form on social media will generally generate fewer subscribers (maybe around 1%) than one placed on a niche blog post where readers can understand the value you offer (possibly 25% or more).
Does it really matter?
Building an email list is important because email marketing tends to have a higher ROI than social media advertisements. Your subscribers have voluntarily given you their email address, so, unlike Facebook, it’s not invasive when you send them personalized campaigns or specials.
Additionally, email marketing has a longer half-life. For example, a reader may quickly scroll past a social media advertisement but look through old emails before a shopping trip.
Now that you understand how to build an email list, you can focus on using different methods for collecting email addresses. After that, put effort into creating unique email campaigns that solve problems and entice readers to open, such as engaging subject lines.
Want more information about list building? Please see our detailed guide to learn more.