The world of email marketing is competitive, and marketers are always looking to get ahead. This includes finding ways to grow an ever-expanding list of email prospects.
However, having a quality list of email addresses is more important than having an extensive list.
There are lots of ways to get email addresses from prospects that really want to hear from your brand. These are the people you can count on to increase open, click-through, and engagement rates.
How can you find them?
4 quick ways to get permission-based email addresses for your list
1. Use compelling sign-up forms that help market to your audience later.
Improve the standard name/email form by asking for information you can use to more fully understand and relate to your audience.
Source: Campaign Monitor
Note how this form gives you information about their birthday, their geographical location, and if they’re a student or not. These are all things you can use to segment or personalize your campaign more fully.
2. Use incentives to get them to opt in.
Offer valuable discounts, e-books, webinars, or other incentives to encourage people to sign up to your list.
Source: Neil Patel
3. Use a button and give them a choice.
Giving your audience a choice between opting in and not opting in directly on your pop-up form boosts results.
Source: Copy Hackers
The two-button approach brought in five addresses for every one address that the one-button opt-in pop-up generated.
4. Start with the list you have.
Personalized emails are way more likely to be opened—about 26% more—than non-personalized emails.
A current email list, no matter how small, can be an essential step toward growing more qualified and engaged leads.
One great way to accomplish this is through personalization. This can be as simple as using first names:
Source: Campaign Monitor
Alternatively, you can get much more in-depth by segmenting your audience according to geography, gender, profession, age, or any number of other factors.
Another way to personalize an email interaction is to send an email from an actual “person” rather than an email service provider URL. Either way, cleaning up your current list to include highly-engaged subscribers is a great way to optimize and grow a strong email list.
Does it really matter?
Getting your prospects to give you permission through opting in to your list absolutely matters. By getting approval, you already know that they’re interested in what your brand has to offer, so they’re a valuable lead.
Also, the General Data Protection Regulation (GDPR), an agency that monitors data privacy, keeps a close eye out for email addresses that were bought or rented without permission.
If users from your bought/rented list don’t know why they’re getting emails from you, they’ll unsubscribe and report you as spam.
Then your sender reputation, which is directly tied to deliverability, will suffer. A bad sender reputation may force your Internet Service Provider (ISP) to block you, sending your emails directly to spam.
In addition, most Email Service Providers (ESP) don’t want anything to do with bought or rented lists, because hard bounces (spam reports) will affect their sender reputation.
The best way to grow your list is to do so organically.
Now that you know some of the best ways to get clean targeted addresses for your next email marketing campaign, why not look into these 16 tools for getting more email addresses that can help you collect them even faster and easier than ever before?