If you think about how you used to shop five or ten years ago, you can see the online retail industry has changed dramatically over the last few years.
The various types of ecommerce retail models continue to evolve with consumers’ needs. Read on to discover the various types of ecommerce retail models.
The number of online retail sales in the US increased by almost 300% over the last decade, according to the latest Census data.
Consumers now expect a convenient experience from ecommerce businesses. They want access to your products and services from any type of device. How you market your ecommerce business will depend on the type of retail models you use.
What is an ecommerce retail model?
An ecommerce retail model is how customers engage with your online business. If you offer products to another business, it’s a B2B retail model. If you market directly to consumers, you’re operating a B2C online business. As the internet grew, platforms like Shopify allowed millions of new companies to enter the industry. This changed the types of retail models available to businesses today
While most online businesses are either B2C or B2B, companies can now choose to dropship products instead of warehousing. In this instance, the manufacturer or wholesale supplier will ship your products directly to your customer. This allows online retail shops to sell products without handling them or keeping stock.
Marketing for various types of ecommerce retail models
Marketing your products or services will depend on your retail model. With a B2C model, you’ll want to build personal journeys for your customers. For B2B retailers, building a relationship is more important.
Email marketing remains one of the most effective channels available to online retailers. Whether you run a B2B, B2C, or C2C online company, most customers still prefer email campaigns. The ability to automate email campaigns according to a specific data point is a valuable tool for any marketer. Campaign Monitor helps companies design rich and engaging experiences for customers using automated emails.
How to measure the success of your ecommerce retail model
To measure the success of your ecommerce retail model, you’ll need access to analytics. This includes abandoned carts, amount of purchases, or customer satisfaction surveys. If you use email marketing, you can also track the click-through, open, unsubscribe, and conversion rates. Other metrics you can use to determine your business’s success are higher-orders, increased profits, or the number of customers that return to your shop.
Campaign Monitor gives you complete oversight of your marketing campaigns. You can design unique journeys for your customers that use analytics to improve conversion rates. If you notice an email increased your unsubscribe rate, you can quickly adjust. For your loyal customers, you can offer specific promotions. Using automated email marketing increases your conversion rates and gives you insights into your ecommerce retail model’s performance.
Does it really matter?
To maintain a sustainable online business, you’ll need access to the right tools. Campaign Monitor’s email campaigns let you personalize journeys according to a specific event. This allows you to improve your customer engagement. Increased engagement will lead to better conversion rates and more profits.
Marketing automation has come a long way over the last few years. The techniques are now affordable, scalable, and easier to implement. Customer journeys are now the best way to market your products in B2C models. You can create triggers based on data, define the necessary rules, and create the right content for that step in the journey.
For B2C, lead generation and nurturing remain essential. This requires you to build content that provides value to your customer groups. The automation tools available from Campaign Monitor supports all these types of ecommerce retail models.
Consumers now demand more from online retailers. To ensure your company can grow in the future, you’ll need to know what your customers expect. Creating content that’s engaging for your customers is vital to your success, regardless of the retail model you adopt. As you now understand the differences in ecommerce retail models, why not check out this post about email personalization?