Congrats, you're an email pro!

This isn't your first rodeo and your experience shows.

Use these tips to take your email marketing strategy even further.

Content

Consumers expect targeted, relevant and personalized content. Do you deliver the goods?

Personalization of content

Way to go! Personalization is a great way to engage your subscribers. Keep on personalizing your emails to maximize engagement rates.

Using subscriber data and targeting content based on your subscribers’ interests and behaviors can have a dramatic impact on your open and click-through rates.

In fact, email campaigns with personalized subject lines are 26% more likely to be opened.

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Great stuff! Keep on personalizing your emails to maximize engagement rates.

Adding personalization to your campaigns is a great way to engage with your subscribers. Personalizing your subject line and the content can have a dramatic impact on your open and click rates.

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Testing and optimizing email content

Nice work! Testing your emails can provide actionable insights to continually improve your email campaigns.

Fine tuning which content works for your list of subscribers is crucial. You should constantly test which approaches are most effective at increasing subscriber engagement. A/B testing makes testing content incredibly easy.

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Spectacular! Email is an ever-changing space. Continue trying new approaches to make sure you’re always getting the most from your email marketing channel.

Testing different content to fine tune what works is important and easier than you think. Always be testing and assessing which approaches your subscribers are responding to.

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Mobile friendly templates

Woot! Over 63% of email opens happen on mobile devices, so responsive emails are a must-have.

It's time for an upgrade. Over 63% of opens occur on mobile devices, so you're missing opportunities to engage your subscribers and drive results for your growing business. Use our mobile-friendly email templates to hit the ground running.

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Good job! It’s incredibly important in a mobile-focused space to create a quality visual experience for subscribers, regardless of the device they’re using.

If your templates aren’t mobile responsive, it's time for an upgrade. With over 63% of opens now occurring on mobile devices, you're missing opportunities. Explore our email builder to create a mobile-ready template in minutes.

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Data

Data is the fuel for segmentation, personalization and much more. Are you using your data effectively?

Actively growing subscriber list

Keep it up! Growing an engaged, productive list is an ongoing process, but it's essential to expanding your business.

Growing an engaged email list is essential to any marketing strategy. It’s not about how big your list is, but how productive it is. Whether you’re working with an existing email list, or starting to build a brand new one, there are a few ways you can create a high-quality email list that drives engagement.

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Keep it up! Growing an engaged, productive list is always an ongoing process, but it's essential to expanding your business.

Growing an engaged email list is essential to any thriving marketing strategy. It’s not just about how big your list is, but how productive it is.

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Contact data collection

You rock! The more accessible data you have about your subscribers, (e.g. location, past purchases, behaviors etc.) the better. This data will help you send more personalized messages, which improve engagement and ROI.

Custom fields help you store unique information about your subscribers (e.g. location, past purchases, behaviors etc.). This data can help you better understand your audience and send more personalized messages, which improve engagement and ROI.

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You rock! The more accessible data you have about your subscribers, (eg. location, past purchases, behaviors etc.) the better. This data can help you send more personalized messages, which improve engagement and ROI.

Learn more

Custom fields help you store unique information about your subscribers, (eg. location, past purchases, behaviors etc.). This data can help you better understand your audience and send more personalized messages, which improve engagement and ROI.

Learn more
Connecting business apps

Rock on! Connecting third-party apps and integrations give you heaps of powerful tactics to improve your email performance, grow your lists and keep your data game on point.

Visit the App Store.

Apps and Integrations can be essential to automating your email marketing strategy, building your lists and keeping your data current.

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Great work! Integrating your business apps opens up so many doors in email marketing. Personalizing and automating your messaging becomes that much more achievable.

Bridging your business apps using integrations and connectors found in our app store is essential to personalizing and automating your strategy, building your lists and keeping your data current.

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Strategy

An effective email marketing strategy is your guide to the most effective tactics. Is your strategy up to snuff?

Email newsletters

Yes! Newsletters are the cornerstone of most email marketing programs. Creating a high performing one is easier than ever.

Newsletters are the cornerstone of most email marketing programs. Using our email builder makes creating and sending newsletters and broader campaigns easier than ever.

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Nice! Newsletters are the cornerstone of most email marketing programs.

Newsletters are the cornerstone of most email marketing programs. Using our email builder makes creating, sending and reporting on newsletters and broader campaigns easier than ever.

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Automated email and journeys

Awesome! Using marketing automation to send customer journeys to your subscribers can drive the kind of results marketers dream about, all while making you more efficient by giving you the ability to scale your email marketing programs as never before.

Sending automated emails to your subscribers can take your program to the next level! Automated emails are triggered in real time, delivering timely emails to your subscribers (e.g., a welcome email to new subscribers). These messages are much more likely to engage and drive value.

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Awesome! Automated messages are much more likely to engage subscribers and drive value.

Sending automated emails to your subscribers can take your program to the next level! Automated emails are triggered in real time, delivering timely emails to your subscribers (e.g. a welcome email to new subscribers). These messages are much more likely to engage and drive value.

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Transactional email

Amazing! Our smart, transactional email offerings give you the power to design emails that focus on the marketer.

Transactional emails are automated messages, triggered to send on demand by specific interactions with your website or application. Automatically send an email purchase confirmation, shipping information, registration or password reset emails.

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Good on you! Our smart transactional offering gives marketers the power to design these emails!

Transactional emails are automated messages, triggered to send (on demand) by specific interactions on your website or app. Examples include: confirmation, registration, or password resets. These are a little different than marketing emails, but Campaign Monitor allows all these emails to be sent out and tracked in one place.

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Domain authentication

Excellent! This is very important for your email deliverability, especially as inbox security and filtering become more sophisticated.

We recommend you set up authentication for your sending domain as it can have a positive impact on your delivery rates and reduce the likelihood of your emails being filtered as spam. For best results, consider setting up a custom domain.

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Excellent! This is very important for your email deliverability especially as inbox security and filtering become more sophisticated.

We recommend setting up domain authentication. Your delivery rates will improve and it will reduce the likelihood of your emails being filtered as spam.

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Value of email marketing

Great job! With an ROI of $44 for every $1 spent, email marketing is the easiest tactic to prove the value of.

With an ROI of $44 for every $1 spent, it shouldn't be hard to make a business case for email marketing when you can track the results. With advanced link tracking, you can start calculating your ROI in minutes.

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Great job! Consider how you can refine your strategy to get even more ROI on your email marketing.

With a ROI of $44 for every $1 spent, it shouldn't be hard to prove a great business case for email, but you have to track the results.

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See why 200,000 companies worldwide love Campaign Monitor. From Australia to Zimbabwe, and everywhere in between, companies count on Campaign Monitor for email campaigns that boost the bottom line.

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