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Campaign Monitor 101

Google Analytics

Overview
Transcript

Google Analytics is a great tool to measure email and sales conversions. We’ll show you how to connect your Campaign Monitor account to your Google Analytics account, as well as how to get connected to other third-party analytics tools.

When you’re ready to begin connecting website page views, sales revenue, and other goals to your email marketing, you can set up Google Analytics tracking on your email campaign links.

To set up Google Analytics, you can go to Account Settings in the top right, and then Analytics tracking settings. Click to Enable Google Analytics and add the Domains you want to track.

If you’re looking for integrations with other analytics tools, go to the App store. Here you can connect to tools like Omniture, Coremetrics, and Webtrends.

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