2017 was a prolific year in email marketing and automation as marketers pushed the boundaries doing things with their email campaigns that even a short time ago we might never have dreamed possible. To continue to blaze new trails and stay ahead of the competition, savvy marketers are demanding greater access to data and behavioral information that allows them to deliver more sophisticated campaigns that don’t require a team of developers, designers and costly cloud platforms to send.
But where will this lead in 2018? What’s next for marketers who need to answer consumers cry for 1:1 communication in a mass communication world? How do marketers tackle a funnel that is no longer neat, linear path? How do predictive metrics shape the KPIs that define success?
On February 28th at 10am PT/1pm ET, join Campaign Monitor as we discuss how email marketing will change in 2018 and how you can set yourself up for success. During this webinar, you’ll learn:
- The influence of marketing throughout the entire customer lifecycle
- How to create unique audience experiences with the data you’re gathering
- The specific metrics to track that indicate success