Building a Business with Email: How The Gist Scales with Campaign Monitor
Roslyn McLarty | Head of Operations and Growth, The Gist
Ellen Hyslop | Head of Content, The Gist
Jacie DeHoop | Head of Revenue, The Gist
Content businesses have thrived using the email channel for monetization, but how do you start and drive growth? What are the hurdles to get off the ground? How do you leverage strategic partnerships to further build your audience and build revenue?
Watch this on-demand session to learn how in 3 years, The GIST has grown their subscriber list 4x (from 100k to 500k+ in the last year), added a popular podcast, The GIST of It, to their 4x/week newsletter, regionalized their content for 10 major cities across North America, and continue to engage audiences with exciting partnerships and new content offerings like their women’s sports business newsletter and new college sports newsletter.