There has never been a more exciting time to be an email marketer. Email continues to prove itself as a critical component of every content marketing strategy, and email revenue is up once again YoY.
There is a big opportunity for email marketers to elevate the inbox experience in 2018 to meet the growing expectation of their audience by delivering a unique, personalized experience specifically designed for each individual reader. But how?
Watch this recorded webinar from OneSpot and Campaign Monitor to learn how to:
- Up-level your traditional segmentation techniques with behavioral segmentation
- Deliver 1:1 individualized email experiences by leveraging AI and machine learning
- Choose the right approach to drive business results