2021 Email Benchmarks: Media and Publishers

This year has ushered in rapid change for the media and publishing industries, and email performance—or lack thereof—can serve as a litmus test for how well you are keeping up.  

Email marketing benchmarks reveal whether you are evolving with the industry or if you’re being left behind by your competitors.

To bring you this crucial information at a critical time, Campaign Monitor analyzed billions of emails sent by media and publishing organizations to understand how email trends have been affected over the past year. This in-depth report explains what that analysis discovered and what these larger trends mean for you.

In this report, you’ll learn:

  • What day is the best for sending email
  • How you can combat news fatigue in your email strategy
  • Larger trends in the publishing industry
  • Actionable tips to implement today to start improving your email performance
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