Email #1: The first encounter
Start the conversation with a welcome email.
The traveler joined your rewards program to get the best offers on locations they’re interested in.
Use your website data to send the best locations and special offers to your new guests.
Integrate with your backend booking systems so your transactional emails are more than just plain text. Since these emails have 8 times higher open rates than other emails, use them to collect insights into your customer — for example, consider using a survey.
People look forward to their vacations from the moment they book— offer ways to make it extra special by suggesting unique experiences based on their customer profile.
Be helpful to your guests and boost your bottom line by offering partner suggestions for adventures or excursions in the area.
Send tempting offers for on-site activities based on data you’ve gathered through previous emails.
Remind guests to make their dining reservations—offer a discount to reward members as an added incentive and special treat.
Every airport is different and some can be confusing. Make suggestions on the easiest way to get to the hotel.
Since a majority of people use their phones to stay connected even on vacation, offer something special and fun during your guest’s stay.
Loyalty program emails are a great way to get a quick review or offer incentives if they refer a friend. These emails have high open rates.
Keep the holiday and the customer loyalty going. It’s never too soon to book your next trip.
This sample customer journey was brought to you by the email marketing experts at Campaign Monitor. We offer the best-of-the-best in email marketing and automation for travel and hospitality. See what Campaign Monitor can do for your business.