Disclaimer: The features, pricing, and details mentioned for each product are as of May 2025, and may have changed since then.
Many online reviews report Mailchimp’s steep price increases and limited automation capabilities. After testing numerous alternatives ourselves, we’ve identified platforms that offer better value, more intuitive interfaces, and superior customer support.
Ready for a change? Let’s explore the best Mailchimp alternatives on the market today.
TL;DR – Mailchimp Alternatives at a glance
| Tool | Best For | Key Advantage | Starting Price | Rating |
|---|---|---|---|---|
| Campaign Monitor by Marigold | Agencies & visual-focused brands | Superior deliverability, intuitive design, prebuilt automated journeys | Free plan; pricing starts at $12 USD/month | 4.7/5 (1000+ reviews) |
| ActiveCampaign | Automation-focused marketers | Advanced customer journey orchestration | $15/month | 4.5/5 (13,000+ reviews) |
| Constant Contact | Small businesses & beginners | Ease of use & event marketing | $12/month | 4.1/5 (6000+ reviews) |
| Brevo | Budget-conscious marketers | All-in-one marketing at affordable price | Free plan, $9/month | 4.5/5 (2000+ reviews) |
| Klaviyo | Ecommerce businesses | Deep store integration & predictive analytics | Free (paid from $45/month) | 4.6/5 (1000+ reviews) |
| SendGrid | Developers & technical teams | API-first approach & scalability | Free (paid from $19.5/month) | 4/5 (300+ reviews) |
| GetResponse | Course creators & webinar hosts | Integrated webinar & funnel tools | $19/month | 4.3/5 (700+ reviews) |
| ConvertKit | Content creators & bloggers | Creator-first workflow & commerce | Free (paid from $29/month) | 4.4/5 (200+ reviews) |
| AWeber | Small businesses & solopreneurs | AI-powered content creation | $15/month | 4.2/5 (600+ reviews) |
| Omnisend | Shopify store owners | Omnichannel ecommerce marketing | $16/month | 4.6/5 (900+ reviews) |
| Moosend | Budget-conscious marketers | Affordable automation tools | $9/month | 4.7/5 (700+ reviews) |
| Drip | Ecommerce marketers | Behavior-based segmentation | $39/month | 4.4/5 (400+ reviews) |
| MailerLite | Startups & small businesses | Simple, affordable email marketing | Free (paid from $10/month) | 4.6/5 (1000+ reviews) |
| HubSpot | Marketing teams needing full CRM | Unified marketing hub | Free (paid from $15/month) | 4.4/5 (12K+ reviews) |
| Sendy | Self-hosted solution seekers | One-time payment model | $10/month | 4.4/5 (30+ reviews) |
| Flodesk | Design-focused creators | Unlimited subscribers | Free plan; $38/month | 4.3/5 100+ reviews) |
What’s “wrong” with Mailchimp?
Mailchimp is undoubtedly a powerful email marketing platform with a strong reputation in the industry. Its user-friendly interface and comprehensive feature set have made it a go-to choice for many businesses. However, after analyzing hundreds of reviews online from G2, Capterra, Trustpilot, Reddit, and other sources, several recurring issues keep coming up:
- Steep pricing increases – Users report that costs rise dramatically as contact lists grow, with even modest list growth triggering significant price jumps.
- Limited automation capabilities – Many users find Mailchimp’s automation builder clunky and difficult to use, with restricted functionality compared to competitors.
- Deliverability concerns – Because Mailchimp uses shared servers, users frequently report emails landing in spam folders, affecting campaign performance. If you’re running a multi-channel campaigns, this can be
- Poor customer support – Numerous reviews mention long response times, unhelpful answers, and difficulty reaching knowledgeable representatives when problems arise.
- Confusing interface – Despite being marketed as user-friendly, many users report a steep learning curve and difficulty navigating the platform effectively.
- Complexity of multi-channel approach -channel approach complexity – According to online reviews, the platform’s attempt to support multiple channels (email, SMS) often results in less customization compared to platforms focused on a single channel, such as a dedicated email or SMS platform.
1) Campaign Monitor by Marigold- The #1 Mailchimp alternative in the market right now
4.7/5 (1000+ reviews)
Campaign Monitor by Marigold stands out as a sophisticated yet intuitive email marketing platform that delivers exceptional results without overwhelming complexity.
With its visually stunning templates and pixel-perfect design control, it’s the go-to solution for marketers who care about both aesthetics and performance. The platform strikes that perfect balance between powerful functionality and ease of use that many users seek.
Campaign Monitor by Marigold vs. Mailchimp: Key differences
| Feature | Campaign Monitor | Mailchimp |
|---|---|---|
| User Interface | Clean, intuitive design with a focus on ease of use and fast navigation for users | Often described as increasingly complex in online reviews |
| Delivery Rate | 99% delivery rate | 99% delivery rate |
| Design Tools | Drag-and-drop email builder, responsive templates, auto-branding, and HTML customization | Drag-and-drop editors, brand kit, responsive templates |
| Customer Support | 24/5 global support with priority access starting at the mid-tier plan | Email and chat on paid tiers, with priority support only on the premium plan |
| Pricing Structure | Competitive pricing based on your contact and month send needs | Competitive pricing based on your contact and month send needs |
| Automation | Prebuilt automated journeys (welcome series, events, anniversaries, abandoned cart) | 60+ automation triggers |
Key features
- Drag-and-Drop Email Builder: Create stunning, responsive emails with an intuitive editor that gives you pixel-perfect control without requiring technical skills.
- Prebuilt Automated Journeys: Leverage prebuilt journeys (welcome series, abandoned cart, anniversaries, and events) to save time, boost engagement, and drive conversions.
- 24/5 Global Support: Global support via multiple channels via multiple channels (email support on all tiers, phone support on premium)
- Real-Time Analytics – Monitor campaign performance with live dashboards showing opens, clicks, and conversions as they happen, with the non-human click filter that inspects click traffic and – if determined to be of non-human or machine origin – removes it from reporting and engagement data.
What else can you do with Campaign Monitor?
Campaign Monitor offers powerful an AI writer that helps you brainstorm ideas, repurpose content, and optimize CTAs with personalized copy suggestions.
The platform also includes live performance dashboards for real-time monitoring and A/B testing capabilities (increase open-rates, click-through rates, visits to a URL).
For agencies, Campaign Monitor offers a range of features to simplify client management, including client dashboards, multi-account access, and custom user roles.
Campaign Monitor has a free plan, but pricing starts at $12/mo
| Plan | Price | Features | Best For |
|---|---|---|---|
| Free Plan | $0 (500 contacts) | Drag-and-drop email builder, customizable template library, segmentation tools, A/B testing, (limited) real-time & world-view reporting analytics | Testing the platform |
| Lite | Starts at $12 USD/month | Everything in Free + prebuilt journeys, dynamic content, transactional emails | Beginners with small lists |
| Essentials | Starts at $29 USD/month ($2.90 for the first month) | Unlimited emails, non-human click filter, time zone sending, countdown timers | Regular senders |
| Premier | Starts at $159 USD/month | Unlimited automated emails, Engagement Segments, Send time optimization, Email section locking, Advanced link tracking | Large businesses |
2) ActiveCampaign – Decent automation for customer experience-focused marketers
4.5/5 (13,000+ reviews)
ActiveCampaign stands out with its exceptional automation capabilities, making it a strong contender for marketers who prioritize sophisticated customer journeys. Unlike Mailchimp’s limited automation tools, ActiveCampaign offers a flexible platform that excels in creating personalized experiences across multiple channels.
Key features:
- Flexible Automation Builder: Create complex, branching customer journeys with an intuitive visual builder that surpasses Mailchimp’s tools.
- Deep Segmentation: Target audiences precisely using advanced options based on behavior, demographics, and engagement patterns.
- Multi-Channel Orchestration: Integrate email, SMS, and WhatsApp messaging in unified customer journeys for consistent communication.
- Prebuilt Automation Recipes: Save time with 950+ ready-to-use templates for common marketing scenarios from welcome sequences to re-engagement.
- Advanced CRM Integration: Track the complete customer journey with built-in CRM features that attribute conversions across touchpoints.
Pricing starts at $15/month
| Plan | Price | Features |
|---|---|---|
| Starter | $15/month for 1000 contacts | Email marketing, marketing automation, 1 user, limited segmentation, 3 reports |
| Plus | $49/month for 1000 contacts | Everything in Starter + standard reporting tools, standard segmentation, and A/B testing for emails only |
| Pro | $79/month for 1000 contacts | Everything in Plus + unlimited automation triggers & actions, A/B testing for Emails & automations, advanced segmentation. |
| Enterprise | $145/month for 1000 contacts | Everything in Professional + premium segmentation, premium reporting & analytics, and unlimited actions for automation triggers. |
Considerations before going with ActiveCampaign
Full access to ActiveCampaign’s robust feature set requires the Pro or Enterprise tier, which can be significantly more expensive than Campaign Monitor’s comparable plans. Additionally, the interface may overwhelm basic users who don’t need such advanced capabilities, and email send volume is capped even on higher plans.
Read next: We Compared 11+ ActiveCampaign that Offer Improved Marketing Automation
3) Constant Contact – User-friendly marketing for small businesses
4.1/5 (6000+ reviews)
Constant Contact offers an exceptionally beginner-friendly platform that makes email marketing accessible to users of all skill levels. With its straightforward interface and comprehensive support resources, it addresses many of the usability challenges that Mailchimp users frequently report.
Key features:
- Beginner-Friendly Interface: Navigate with ease thanks to an intuitive design requiring minimal learning curve, unlike Mailchimp’s complex UI.
- Strong Support Resources: Access comprehensive tutorials, guides, and responsive customer service—addressing a major Mailchimp pain point.
- Built-in Event Tools: Manage events directly within the platform, eliminating the need for additional third-party integrations.
- AI-Powered Content Creation: Create engaging campaigns quickly with AI tools that optimize for better performance.
- Social Media Integration: Seamlessly connect email marketing with Facebook and Instagram campaigns for cohesive multi-channel marketing.
Pricing starts at $12/month
| Plan | Price | Features | Best For |
|---|---|---|---|
| Lite | $12/mo (up to 500 contacts) | Drag-and-drop email editor, AI copy generator, and email templates | small businesses |
| Standard | $35/mo (up to 500 contacts) | All Lite features, 3 automation templates, AI campaign builder, and automatic resend to non-openers | Growing businesses |
| Premium | $80/mo (up to 500 contacts) | Same as Standard, plus unlimited templates, custom automations, auto-send welcome emails | Established companies |
Considerations before going with Constant Contact
The Lite and Standard tiers offer limited automation capabilities compared to Campaign Monitor’s more comprehensive options. Advanced reporting and segmentation features are only available on the Premium plan, which may disappoint users looking for deeper insights at lower price points. Additionally, Constant Contact offers fewer ecommerce-specific features than some competitors.
Read more: 12+ Constant Contact Alternatives That Offer Better Automation Capabilities
4) Brevo – Affordable marketing solution
4.5/5 (2000+ reviews)
Formerly known as Sendinblue, Brevo offers a comprehensive marketing platform at an accessible price point, making it an attractive alternative for Mailchimp users concerned about cost. With its generous free tier and integrated CRM capabilities, Brevo delivers exceptional value for budget-conscious marketers.
Key features:
- Affordable Entry Point: Access a generous free tier with 300 emails per day, providing a risk-free way to test the platform.
- AI-Powered Tools: Create engaging content with built-in AI features that rival Mailchimp’s offerings at a lower price point.
- Integrated Pipeline: Manage sales pipeline and customer support conversations within the same platform as your email marketing.
- Universal Inbox: Centralize messages from multiple channels in one unified inbox for streamlined communication management.
- 360° Customer View: Gain comprehensive insights through an integrated Customer Data Platform for deeper understanding.
Brevo has a free plan, but pricing starts at $9/month
| Plan | Price | Features |
|---|---|---|
| Free | $0/month | Unlimited contacts, 300 emails/day, email support, SMS marketing (pay-as-you-go), basic features |
| Starter | $9/month | 5,000 emails/month, no daily sending limit, A/B testing, no Brevo logo(add on) |
| Business | $18/month | 5,000 emails/month, marketing automation, predictive sending, landing pages, A/B testing. |
| Enterprise | Custom pricing | Unlimited contacts, custom volume of emails, priority support, exclusive features, advanced integrations |
Considerations before going with Brevo
Several key features, including A/B testing and multi-user access, are locked to the Business tier or higher, which may disappoint teams needing these capabilities. SMS and WhatsApp pricing can vary widely depending on volume and region, potentially leading to unexpected costs. Additionally, custom branding requires both a paid plan and an add-on fee.
Read next: We Compared 10+ Brevo Alternatives Offering Improved Features & Plans
5) Klaviyo – Ecommerce-focused email marketing
4.6/5 (1000+ reviews)
Klaviyo stands out as a purpose-built solution for ecommerce businesses, offering deep integrations with popular platforms like Shopify and WooCommerce. Its advanced segmentation and predictive analytics capabilities make it ideal for data-driven marketers focused on driving sales through personalized communication.
Key features:
- Ecommerce-Native Integrations: Connect seamlessly with your online store to leverage product, customer, and order data for targeted campaigns.
- Unified Customer Profiles: Create comprehensive views combining purchase history, browsing behavior, and engagement metrics for true personalization.
- Predictive Analytics: Identify high-value customers, predict churn, and optimize campaign timing automatically with AI-driven insights.
- Advanced Segmentation: Create hyper-specific audience segments based on complex behavioral patterns and purchase history.
- Multi-Channel Capabilities: Coordinate messaging across email, SMS, and push notifications from a single platform for consistent experiences.
Klaviyo has a free plan, but pricing starts at $45/month
| Plan | Price | Features |
|---|---|---|
| Free | $0/month | Up to 250 contacts, 500 email sends/month, 150/mo SMS credits, email support (first 60 days) |
| $45/month | 15,000 Emails per month, 350+ built-in integrations, built-in reporting dashboards, Generative AI | |
| Email & SMS | $65/month | Everything in Email + 1250 SMS/MMS credits/month, multi-channel segmentation |
Considerations before going with Klaviyo
Reviews and advanced data tools require add-on fees, adding to the total cost. Additionally, the platform is optimized for ecommerce and may not be ideal for B2B marketers or those with longer sales cycles.
Read more: We Tried 12+ Klaviyo Alternatives That Offer Scalable Pricing Plans
6) SendGrid – Developer-friendly email platform
4/5 (300+ reviews)
SendGrid offers a developer-first approach to email marketing, making it ideal for technical teams that prioritize API access and customization. With its industry-leading deliverability and robust infrastructure, SendGrid addresses one of the most common complaints about Mailchimp: emails landing in spam folders.
Key features:
- Developer-First Platform: Access comprehensive documentation, SDKs, and API resources for seamless integration and customization.
- Enterprise-Grade Infrastructure: Benefit from guaranteed uptime and rapid email delivery—crucial for time-sensitive communications.
- Superior Deliverability: Ensure inbox placement with reputation management and deliverability optimization tools that outperform Mailchimp.
- Dynamic Templates: Create responsive, data-driven email templates that adapt to recipient information and behavior.
- Comprehensive Analytics: Optimize performance with detailed testing tools and delivery analytics for actionable insights.
SendGrid has a free plan, but pricing starts at $19.95/month
| Plan | Price | Features |
|---|---|---|
| Free | $0/month | 100 emails/day, basic analytics, SMTP relay |
| Essentials | $19.95/month | 50,000 – 100,000 emails/month, analytics & deliverability optimization |
| Pro | $89.95/month | 100,000 – 2,500,000 emails/month, 5 event webhook, dedicated IPs included, subuser management, 2,500 email validation |
| Premier | Custom pricing | Custom email volume, dedicated IPs, priority support |
Considerations before going with SendGrid
SendGrid’s interface isn’t particularly beginner-friendly for non-technical marketers who prefer visual campaign builders like Campaign Monitor’s. Many key features are gated behind higher plans, requiring significant investment to access advanced capabilities. The platform also lacks native ecommerce CRM or review tools that might be important for retail businesses.
Read more: 10+ SendGrid Alternatives That Offer Better User Experience For Non-Developers
7) GetResponse – Comprehensive marketing platform with integrated webinar tools
4.3/5 (700+ reviews)
GetResponse offers a unified marketing platform that goes beyond email to include webinars, landing pages, and conversion funnels. Its comprehensive feature set and AI-driven content tools make it an attractive alternative for Mailchimp users seeking an all-in-one solution.
Key features:
- Unified Platform: Access email marketing, automation, landing pages, and webinars in a single platform without switching between tools.
- AI-Powered Content Creation: Generate engaging emails quickly with AI tools that optimize campaigns for better performance.
- Integrated Monetization: Sell products and courses directly through built-in tools, eliminating the need for additional platforms.
- Affordable Pricing Structure: Choose flexible options that scale reasonably without Mailchimp’s steep price jumps.
- Comprehensive Support: Access tutorials, guides, and responsive customer service to maximize platform value.
Pricing starts at $19/month
| Plan | Price | Features |
|---|---|---|
| Email Marketing | $19/month (1000 contacts) | AI email generator, unlimited autoresponders, AI landing pages, custom automation workflow |
| Marketer | $59/month (1000 contacts) | Newsletter revenue statistics, promo codes, email delivery scheduling, segmentation, sales funnels |
| Creator | $69/month (1000 contacts) | AI course creator, up to 500 students, mobile app for students, quizzes and certificates, creator profile, premium newsletters |
| Max | Custom pricing | Premium, priority support, dedicated IP address, single sign-on (SSO), SMS marketing, mobile push notifications, AI product recommendations |
Considerations before going with GetResponse
There’s a notable learning curve for advanced funnel features, which may challenge beginners looking for immediate results. SMS capabilities cost extra, adding to the total investment for multi-channel marketers. Additionally, some AI features are limited to higher tiers, requiring upgrades to access the platform’s full potential.
Read next: We Tried 10+ GetResponse Alternatives Offering Feature-Rich Pricing
8) ConvertKit – Creator-focused email marketing
4.4/5 (200+ reviews)
ConvertKit (now known as Kit) offers a streamlined platform specifically designed for content creators, bloggers, and digital product sellers. Its intuitive interface and creator-first approach address many of the usability challenges that Mailchimp users frequently report.
Key features:
- Creator-First Workflow: Enjoy an interface designed specifically for content creators, with intuitive tools for managing subscribers.
- Reasonable Pricing Structure: Benefit from pricing that scales sensibly with audience growth, avoiding Mailchimp’s steep increases.
- Built-in Creator Network: Tap into a recommendations network that helps promote your content to relevant audiences.
- Integrated Commerce: Sell digital products directly through the platform without needing additional ecommerce solutions.
- Reliable Deliverability: Ensure your emails reach subscribers’ inboxes with effective reputation management and optimization.
ConvertKit has a free plan, but pricing starts at $29/month
| Plan | Price | Features |
|---|---|---|
| Newsletter | $0/month | Up to 1,000 subscribers, unlimited landing pages and forms, sell digital products and subscriptions |
| Creator | $29/month for 1,000 subscribers | Unlimited visual automations & email Sequences, free & paid recommendations, smart recommendations, apps, RSS campaigns, polls |
| Creator Pro | $59/month for 1,000 subscribers | Facebook custom audiences, newsletter referral, subscriber engagement scoring, deliverability reporting, insights, 24/7 priority support |
Considerations before going with ConvertKit
Power users may find the learning curve steep, as the deep feature set (Commerce, Sponsor Network) can overwhelm beginners. Additionally, the platform’s analytics capabilities are more creator-focused than data-heavy, offering fewer advanced reporting options.
Read more: Kit Alternatives That Better Support Ecommerce Businesses
9) AWeber – AI-powered email marketing
4.2/5 (600+ reviews)
AWeber combines traditional email marketing strengths with modern AI capabilities, creating a platform that helps small businesses create professional campaigns efficiently. Its focus on deliverability and creator-friendly commerce addresses key pain points for Mailchimp users.
Key features:
- AI-Enhanced Creation: Generate content quickly with AI tools that help design professional emails without technical skills.
- All-in-One Solution: Access email marketing, landing pages, and ecommerce tools in a single, unified interface.
- Strong Deliverability: Benefit from AWeber’s reputation for inbox placement, addressing a common Mailchimp complaint.
- Integrated Commerce: Sell digital products directly through the platform with built-in payment processing.
- Flexible Pricing: Choose plans that grow with your business without Mailchimp’s dramatic price increases.
Pricing starts at $15/month
| Plan | Price | Features |
|---|---|---|
| Lite | $15/month for 500 contacts | Send 10x subscriber max, 1 email list, 3 landing pages, 3 email automations, 3 users, 1 custom segment, analytics, landing page features, sales tracking and low transaction fees |
| Plus | $30/month for 500 contacts | Everything in Lite + reporting and analytics, landing page features, sales tracking and low transaction fees, Remove AWeber branding |
| Unlimited | $899/month | Everything in Plus + 15x subscriber volume |
Considerations before going with AWeber
Some users report that the interface can be complex for beginners despite recent updates. Additionally, AWeber focuses primarily on email marketing without the robust multi-channel capabilities that Campaign Monitor offers.
Read more: 15+ AWeber Alternatives That Offer Unlimited Email Sends
10) Omnisend – Omnichannel marketing for ecommerce businesses
4.6/5 (900+ reviews)
Omnisend delivers a true omnichannel experience specifically designed for ecommerce stores, with particular strength in the Shopify ecosystem. Its unified interface for email, SMS, and push notifications makes it an attractive alternative for Mailchimp users seeking seamless multi-channel marketing.
Key features:
- True Omnichannel Platform: Manage email, SMS, push notifications, and WhatsApp from a single interface for consistent messaging.
- Ecommerce-Specific Tools: Leverage features built for online stores, including product recommendations and abandoned cart recovery.
- Pre-Built Workflows: Implement ready-to-use automation sequences designed specifically for ecommerce customer journeys.
- Reasonable Pricing: Choose plans that grow with your business without the steep increases that frustrate Mailchimp users.
- Responsive Support: Access customer service with deep ecommerce expertise to maximize platform value.
Pricing starts at $16/month
| Plan | Price | Features |
|---|---|---|
| Standard | $16/month for 500 contacts | 500 emails/month, 6,000 emails/month, unlimited web push notifications, 1,000 published reviews (Shopify), success manager (from $400) |
| Pro | $59/month for 500 contacts | 2,500 contacts, global SMS messaging, unlimited emails, unlimited web push notifications, unlimited published reviews (Shopify), 24/7 priority support, advanced reporting |
| Enterprise | Custom pricing | Everything in Pro + dedicated account manager, deliverability support, custom IP address, priority support |
Considerations before going with Omnisend
The platform is heavily optimized for Shopify, which may limit its appeal for businesses using other ecommerce platforms. Some users report a steeper learning curve due to the comprehensive feature set. Additionally, to access the advertised 30% discount, quarterly pre-payment is required, which may not suit businesses preferring monthly billing like Campaign Monitor offers.
Read next: 10+ Omnisend Alternatives Offering a Comprehensive Feature Set
11) Moosend – Affordable automation for marketers
4.7/5 (700+ reviews)
Moosend provides sophisticated email marketing capabilities at accessible price points, making it an attractive option for budget-conscious businesses seeking Mailchimp alternatives. Its AI-enhanced features and user-friendly interface address common pain points without breaking the bank.
Key features:
- Intuitive Interface: Navigate easily with a design that requires minimal training, unlike Mailchimp’s increasingly complex UI.
- AI-Enhanced Tools: Create engaging campaigns with AI-powered subject lines, content suggestions, and send time optimization.
- Competitive Pricing: Benefit from clear pricing that scales reasonably with list growth, avoiding Mailchimp’s steep increases.
- Strong Deliverability: Ensure emails reach the inbox with effective reputation management and optimization tools.
Pricing starts at $9/month
| Plan | Price | Features |
|---|---|---|
| Lite | $9 for up to 500 contacts | Unlimited email campaigns/sends, automation, landing pages, subscription forms, smtp server |
| Pro | Custom pricing | All Pro features, transactional emails, dedicated IPs, hosted files, custom reports, SSO & SAML |
| Enterprise | Custom pricing | All features, account manager, priority support, team members, SSO & SAML, deliverability & strategy optimization |
Considerations before going with Moosend
Feature availability varies by tier, requiring upgrades to access advanced capabilities. Some users report that the onboarding process could be more comprehensive for new users transitioning from other platforms like Mailchimp.
Read more: 10 Best Moosend Alternatives That Offer a Robust Feature Set at Great Prices
12) Drip – Behavior-driven email marketing
4.4/5 (400+ reviews)
Drip focuses on behavior-based segmentation and personalization, making it ideal for ecommerce businesses seeking to deliver highly targeted campaigns. Its seamless orchestration of email, onsite, and social retargeting addresses the multi-channel limitations that many Mailchimp users experience.
Key features:
- Behavior-Driven Segmentation: Create hyper-specific audience segments based on browsing behavior, purchase history, and engagement patterns.
- Multi-Channel Orchestration: Coordinate messaging across email, onsite experiences, and social retargeting for consistent customer journeys.
- Smooth Migration: Transition easily from Mailchimp with dedicated migration tools and comprehensive onboarding resources.
- Deliverability Support: Ensure optimal inbox placement with expert support for deliverability challenges—a common Mailchimp complaint.
- Comprehensive Resources: Access responsive customer service and detailed documentation to maximize platform value.
Pricing starts at $39/month
| Plan | Price | Features |
|---|---|---|
| Standard | $39/month for 2,500 contacts | Unlimited email sends, dynamic segments, up to 50 workflows, unlimited sub-accounts, open API access, onsite campaigns |
Considerations before going with Drip
Drip offers only a single pricing tier, with no lower-cost “lite” plan for small lists, potentially making it more expensive for businesses just starting out. The pricing increases as per your contact list.
Some of its onsite features may overlap with third-party pop-up tools you’re already using. Additionally, Drip doesn’t include a built-in SMS channel, focusing primarily on email and onsite experiences.
Read more: 15+ Drip Alternatives That Include Built-in SMSfl Capabilities
13) MailerLite – Simplified email marketing platform for beginners
4.6/5 (1000+ reviews)
MailerLite offers a streamlined approach to email marketing that focuses on essential features delivered through an intuitive interface. Its fair pricing structure and award-winning support make it an attractive alternative for Mailchimp users seeking simplicity without sacrificing quality.
Key features:
- Unified Platform: Access email marketing, landing pages, websites, and forms in a single interface without switching between tools.
- Simplicity-Focused Design: Create campaigns quickly with an intuitive interface that eliminates unnecessary complexity.
- Fair Pricing Structure: Benefit from transparent pricing that scales reasonably with list growth, avoiding Mailchimp’s steep increases.
- Award-Winning Support: Access responsive customer service with quick resolution times—addressing a major Mailchimp pain point.
- Comprehensive Template Library: Choose from a wide range of professional templates that can be easily customized to match your brand.
MailerLite has a free plan, but pricing starts at $10/month
| Plan | Price | Features |
|---|---|---|
| Free | $0/month | 12,000 emails, support for 30 days, drag-and-drop editor, automation, reporting, signup & pop-ups |
| Growing Business | $10/month for 500 subscribers | Sell digital products, dynamic emails, auto-resend, multivariate testing, unsubscribe page builder |
| Advanced | $20/month for 500 subscribers | Smart sending, Facebook integration, HTML editor, promotion pop-ups, preference center, AI writing |
| Enterprise | Custom pricing | Unlimited users, live support, success manager, dedicated IP & deliverability consultation, account audit |
Considerations before going with MailerLite
Advanced features like the AI assistant, smart sending, and multi-trigger automations are locked behind the Advanced plan. Additionally, MailerLite doesn’t offer a native SMS channel, relying on third-party services for text messaging.
Read next: We Compared 11+ MailerLite Alternatives – Here’s #1
14) HubSpot – Marketing platform with CRM integration
4.4/5 (12K+ reviews)
HubSpot offers a comprehensive marketing solution that extends far beyond email to include CRM, content management, and sales tools. Its integrated approach addresses the fragmentation issues that many Mailchimp users face when trying to connect their email marketing with other business systems.
Key features:
- Unified Marketing Hub: Access email, social media, content, and ads management in a single platform for cohesive campaigns.
- Powerful CRM Integration: Connect customer data seamlessly across marketing, sales, and service for a complete relationship view.
- Sophisticated Automation: Create complex, multi-channel workflows that respond to customer behavior across touchpoints.
- Comprehensive Analytics: Gain insights into campaign performance with detailed reporting that connects marketing activities to revenue.
- Scalable Platform: Start with basic features and add capabilities as your business grows without migrating to new systems.
HubSpot has a free plan, but pricing starts at $15/month
| Plan | Price | Features |
|---|---|---|
| Free | $0/month | Free for up to 2 users. |
| Marketing Hub Starter | US$15/mo/seat (1,000 marketing contacts) | Forms, email marketing, live chat, messaging insights (Beta), automation |
| Professional | $800/month (2,000 marketing contacts) | SMS (add-on), personalization, teams, social media, omni-channel automation, lead scoring |
| Enterprise | $3,600/month (10,000 marketing contacts) | Journey analytics, limit access to content and data, AI social inbox insights, lookalike lists, breeze social agent, revenue attribution, journey automation |
Considerations before going with HubSpot
HubSpot’s pricing increases significantly as you add features, potentially becoming much more expensive than other alternatives. The platform’s complexity can be overwhelming for teams seeking a focused email marketing solution. Additionally, the free email marketing tools are limited, requiring paid plans to access essential features.
Read more: 12+ HubSpot Alternatives That Don’t Break The Bank
15) Sendy – Self-hosted email marketing with one-time payment
4.4/5 (30+ reviews)
Sendy provides a powerful self-hosted email marketing solution designed for businesses seeking cost-effective alternatives to recurring subscription models. Unlike services like Mailchimp, Sendy offers full control over email operations while maintaining professional-grade features.
Key features:
- Drag-and-Drop Email Builder: Easily create HTML emails without a developer, using a simple drag-and-drop interface.
- Email Testing: Test emails for broken links, blacklisted domains, and other issues to improve inbox delivery.
- 241 Free Templates: Choose from 241 ready-to-use templates for different marketing use cases, customizable with drag & drop editing.
- Integrated List Cleaning: Automatically clean your email lists to improve deliverability and protect your AWS account from bans.
- Sendy Hosting Control Panel: Manage domains, billing, backups, and key deliverability tools from a unified dashboard.
Pricing starts at $10
| Plan | Price | Features | Best For |
|---|---|---|---|
| Basic | $10/month | 100K emails/month, unlimited subscribers, drag-and-drop builder | Small businesses |
| Starter | $29/month | 250K emails/month, unlimited subscribers, drag-and-drop builder | Growing businesses |
| Lite | $49/month | 750K emails/month, unlimited subscribers, monthly backup, drag-and-drop builder | Large businesses |
| Pro | $79/month | 3 Million emails/month, unlimited subscribers, $0 setup charges, 241 free templates | Large Businesses |
| Enterprise | $165/month | Daily backups, email testing, white-label domain w/ SSL, support engineer | Enterprises |
Considerations before going with Sendy
Sendy requires technical knowledge to set up and maintain, as you’ll need to handle hosting, updates, and security yourself. The platform offers fewer advanced features compared to Campaign Monitor’s comprehensive toolset. Additionally, you’ll need to manage your own deliverability and sender reputation, which can be challenging without dedicated expertise.
16) Flodesk – Decent designing capabilities with unlimited subscribers
4.2/5 (60+ reviews)
Flodesk takes a unique approach to email marketing with its emphasis on beautiful design and unlimited subscriber model. For creative professionals and design-conscious brands frustrated by Mailchimp’s utilitarian templates, Flodesk offers a refreshing alternative that prioritizes aesthetics without sacrificing functionality.
Key Features:
- Design-First Approach: Create visually stunning emails with minimal effort using Flodesk’s library of beautiful, customizable templates.
- Unlimited Subscribers: Pay one flat rate regardless of list size, eliminating the scaling costs that frustrate many Mailchimp users.
- Intuitive Workflow Builder: Create automated sequences with a visual editor that makes complex customer journeys simple to implement.
- Integrated Form Builder: Capture leads with stylish, on-brand forms that maintain your aesthetic across all customer touchpoints.
- Simplified Analytics: Access essential performance metrics without the overwhelming complexity of more technical platforms.
Flodesk has a free plan, but pricing starts at $38/month
| Plan | Price | Features | Best For |
|---|---|---|---|
| Free | $0/mo | Grow your audience with forms, landing pages, link-in-bio tools | Tools to grow your list |
| Professional | $38/mo | Unlimited emails and subscribers, workflow personalization, AI-powered smart send-time recommendations | Powerful email marketing |
| Advanced | $64/mo | Unlimited checkouts and payments, sales funnels, and advanced analytics | Unlimited email & e-commerce |
| Enterprise | Custom Pricing | SOC 2 Type II compliance & ISO 27001 certification, email API, dedicated IP deliverability consultation | Enterprises |
Considerations before going with Flodesk
Flodesk offers fewer advanced features compared to Campaign Monitor’s comprehensive toolset, particularly in areas like segmentation and automation. The platform’s focus on design sometimes comes at the expense of more technical capabilities that growing businesses might need. Additionally, while the unlimited subscriber model is attractive, it may not be cost-effective for users with very small lists.
The Verdict: Which Mailchimp alternative should you choose? (Our top 3 picks)
After thoroughly testing 16 Mailchimp alternatives and analyzing hundreds of user reviews, we’ve identified our top recommendations based on performance, value, and user experience:
- Campaign Monitor: Our #1 pick combines an intuitive interface with powerful features and exceptional deliverability. Its transparent pricing, superior customer support, and purpose-built tools for agencies make it the ideal choice for businesses seeking a reliable, user-friendly alternative to Mailchimp that scales with your growth.
- ActiveCampaign: For marketers who prioritize advanced automation and customer journey orchestration, ActiveCampaign offers unmatched capabilities. While more complex and potentially more expensive than Campaign Monitor, it’s worth considering if sophisticated automation is central to your strategy.
- Brevo: Budget-conscious marketers will appreciate Brevo’s comprehensive feature set at accessible price points. With its generous free tier and integrated CRM capabilities, it provides excellent value for small businesses and startups looking to maximize their marketing investment.
The right choice ultimately depends on your specific needs, but Campaign Monitor stands out for its perfect balance of power, usability, and value.
With its exceptional deliverability, intuitive design tools, and responsive support, Campaign Monitor offers the most complete solution for businesses seeking a better email marketing experience.