Today, audiences expect a lot from the brands they interact with. They want personalized, relevant…
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Sign up for freeLast week, Google announced that by the end of the year it will commence deleting Gmail…
Understanding the Importance of Email Deliverability Email continues to be a fundamental communication channel for…
It’s true — marketers don’t think about email open rates as much as they used…
Accessibility has been a hot topic in recent years and is a growing practice, especially…
A/B testing, otherwise known as split testing, allows marketers to experiment with and assess their…
Many marketers have been turning to younger, more tech-friendly generations, like Gen Z and Millenials,…
Consumers’ use of augmented reality (AR) and virtual reality (VR) technology is a novel trend…
When marketers have a clear understanding of what their audience wants, an effective campaign will…
When it comes to emails, we spend so much time creating the perfect subject line…
2022, another eventful year. We navigated our way through new challenges and new marketing trends…
Q&A with Deliverability Manager John Peters With the holiday season just around the corner, and…
SMS is an essential marketing channel for all kinds of businesses. But, it can be…
This report examines new data around Gen Z’s motivations, behaviors, and preferences.
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