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Customer Journey Optimization: 4 Ways to Fix Your Landing Page Bounce Rate

Here are four ways to optimize your landing pages and lower your bounce rate.

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Landing in the Inbox vs. Falling in Gmail’s Promotions Tab

It’s time to get on board with Gmail’s Promotions tab. Here’s how to do the…

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The Human Element: Making Automation Seem More Natural

Just because you’ve automated your email doesn’t mean they should feel impersonal.

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The Email Minute: How to Get Customer Feedback Via Email

In this Email Minute, Shane explains how to get customer feedback via email.

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The Top 7 Unsubscribe Best Practices for Email Marketers

Follow these unsubscribe best practices to ensure ex-subscribers stay happy customers

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How AI is Changing the Role of the Designer

A lot of talk surrounding AI has been around whether algorithms can shape design.

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Email Roundup: 6 Emails Every Small Business Should Send

We’re back with another email roundup highlighting the best small business emails.

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Digital Marketing Math: All the Formulas You Need to Know on One Page

Digital marketing math can help improve your online marketing campaigns. Learn more.

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60 Spring-Themed Email Subject Line Ideas

We share 60 Spring email subject lines to inspire your email campaigns for holidays like…

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Best (and Worst) Practices for Your Welcome Emails

Keep these best (and worst) practices in mind when you set up your welcome email.

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What is Lead Nurturing? [Examples and Best Practices]

Create a strong lead nurturing email campaign to build relationships and close sales.

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