Email Marketing Blog

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Buffer are one of the biggest success stories in content marketing. They frequently get over 1 million pageviews per month on their blog and their posts are often shared more than 10,000 times across social networks.

Being a social media marketing company experiencing so much success in social media, you’d think that social would be the focus for them. Yet it isn’t, their focus is on growing their email list.

In this post, we show you why Buffer is focusing on growing their email list and breakdown how they manage to add more than 1000 new subscribers to their email list each week.

It used to be so easy to get the attention of your target customers. You’d have a new product or event to announce so you’d craft up an email campaign, send it to a list and watch the clicks and sales come rolling in.

But then it all changed. People’s attention span got shorter and the number of marketing messages competing for their attention got bigger.

But what if you knew of a way to truly capture and maintain your readers attention? In this post, we’ll show you how storytelling can increase your email click-through rate and give you a 3-part formula you can use to craft a great story for your next email campaign.

You may have composed an email invite for an event or two in your time, and you’ve probably seen a few in your inbox as well.

But have you ever wondered what elements of an email invite compel people to convert?

In this post, we’ve pulled a few invite emails from our Gallery and analysed them for conversion. We’ve outlined what they did well and offered some advice on how they could be improved, with the goal of giving you ideas you can apply to your next event invite email to increase ticket sales and attendance.

We've added dynamic content to our email builder. Create more relevant emails by using what you know about your subscribers to create different content for different people.