Disclaimer: The features, pricing, and details mentioned for each product are as of May 2025, and may have changed since then.
While Moosend offers an affordable email marketing solution with intuitive features, many online reviews suggest that users are seeking alternatives that provide more robust integration capabilities, professional template options, and stronger deliverability.
We’ve thoroughly tested 16 alternatives that might better serve your needs with enhanced automation, superior design control, and more extensive integrations.
Ready? Let’s go.
(TL;DR) Moosend alternatives at a glance
| Tool | Best For | Key Advantage | Starting Price | Reviews |
|---|---|---|---|---|
| Campaign Monitor by Marigold | Visual email marketing with precision | Intuitive drag-and-drop builder with pixel-perfect control | Free plan; pricing starts at $12/month | 4.7/5 (1000+ reviews) |
| Mailchimp | Small businesses needing all-in-one marketing | Built-in website builder & CRM | Free (paid from $13/month) | 4.4/5 (5000+ reviews) |
| ActiveCampaign | Advanced automation workflows | Predictive sending & AI-powered tools | $15/month | 4.5/5 (13,000+ reviews) |
| Constant Contact | Event marketing integration | Built-in event management tools | $12/month | 4.1/5 (6000+ reviews) |
| Brevo | Budget-conscious marketers | Free plan with unlimited contacts | Free plan, paid plan starts at $9/month | 4.5/5 (2000+ reviews) |
| Klaviyo | E-commerce businesses | Deep e-commerce integration & segmentation | Free (paid from $45/month) | 4.6/5 (1000+ reviews) |
| SendGrid | Developers needing API flexibility | Robust API with high deliverability | Free (paid from $19.5/month) | 4/5 (300+ reviews) |
| GetResponse | Webinar marketers | Built-in webinar functionality | $19/month | 4.3/5 (700+ reviews) |
| Kit (ConvertKit) | Content creators & bloggers | Creator-focused tools & monetization | Free (paid from $29/month) | 4.4/5 (200+ reviews) |
| AWeber | Small businesses needing simplicity | Easy-to-use interface with strong support | $15/month | 4.2/5 (600+ reviews) |
| Omnisend | E-commerce stores | Omnichannel marketing (email, SMS, push) | $16/month | 4.6/5 (900+ reviews) |
| Drip | E-commerce customer journeys | Behavioral segmentation & workflows | $39/month | 4.4/5 (400+ reviews) |
| MailerLite | Budget-conscious creators | Affordable pricing with website builder | Free (paid from $10/month) | 4.6/5 (1000+ reviews) |
| MailJet | GDPR-focused businesses | European compliance & multilingual support | $17/month | 4/5 (150+ reviews) |
| HubSpot | CRM-focused businesses | Full marketing hub with sales integration | Free (paid from $15/month) | 4.4/5 (12K+ reviews) |
| Zoho Campaigns | Zoho ecosystem users | Deep integration with Zoho CRM & apps | Free plan; starts at $4/month | 4.4/5 (700+ reviews) |
What’s “wrong” with Moosend?
Moosend is undoubtedly a capable email marketing platform with an intuitive interface and affordable pricing structure. At the same time, some recurring user complaints are hard to ignore. After analyzing hundreds of reviews online from G2, Capterra, Trustpilot, SoftwareAdvice, and Gartner, here were the most common issues that kept coming up:
- Limited integration options with only around 42 direct integrations, restricting connectivity with many external apps and CRM systems
- Outdated and limited template library that lacks creative variety, forcing many marketers to create their own designs
- No centralized storage for data and images, which complicates file management across campaigns
- Email deliverability issues reported by multiple users, with emails sometimes failing to land in primary inboxes
- User interface for form and email builders considered less intuitive than some competitors, creating a steeper learning curve
1) Campaign Monitor by Marigold – The #1 Moosend alternative in the market right now
4.7/5 (1000+ reviews)
Campaign Monitor by Marigold stands out as a sophisticated yet intuitive email marketing platform that delivers exceptional results without overwhelming complexity.
With its visually stunning templates and pixel-perfect design control, it’s the go-to solution for marketers who care about both aesthetics and performance. The platform strikes that perfect balance between powerful functionality and ease of use that many users seek.
Campaign Monitor vs. Moosend: Key differences
| Feature Category | Campaign Monitor | Moosend |
|---|---|---|
| User Interface | Clean and intuitive design, prioritizing ease of use and efficient navigation | Simple interface, though may require a bit more time to get familiar with as noted in online reviews |
| Design Tools | Advanced drag-and-drop email builder with pixel-perfect control for fully customized designs | User-friendly drag-and-drop editor, but with less customization options according to reviews on G2 and SoftwareAdvice |
| Customer Support | 24/5 global support with priority access starting at the mid-tier plan with deliverability support available on all plans | Email and live-chat support on all plans with account management and deliverability support available on the premium plan only |
| Delivery Rate | 99% delivery rate | Guarantees 98% delivery rate |
| Segmentation | Strong targeting by engagement, behavior, demographics, and preferences with custom fields | Engagement, demographic, and ecommerce segmentation |
| Integrations | 250+ | 80+ |
Key features
- Drag-and-Drop Email Builder: Create visually stunning emails in minutes with an intuitive interface that requires zero coding knowledge.
- Prebuilt Automated Journeys: Leverage prebuilt journeys (welcome series, abandoned cart, anniversaries, and events) to save time, boost engagement, and drive conversions.
- Real-Time Analytics – Monitor campaign performance with live dashboards showing opens, clicks, and conversions as they happen, with the non-human click filter that inspects click traffic and – if determined to be of non-human or machine origin – removes it from reporting and engagement data.
- Send Time Optimization – Use machine learning to deliver emails when each individual subscriber is most likely to engage.
- Industry-Leading Deliverability: Ensure your emails reach the inbox with tools like Inbox previews, spam testing, and access to deliverability experts.
Campaign Monitor has a free plan, but pricing starts at $12 USD/month
| Plan | Price | Features | Best For |
|---|---|---|---|
| Free Plan | $0 (500 contacts) | Drag-and-drop email builder, customizable template library, segmentation tools, A/B testing, (limited) real-time & world-view reporting analytics | Testing the platform |
| Lite | Starts at $12 USD/month | Everything in Free + prebuilt journeys, dynamic content, transactional emails | Beginners with small lists |
| Essentials | Starts at $29 USD/month ($2.90 for the first month) | Unlimited emails, non-human click filter, time zone sending, countdown timers | Regular senders |
| Premier | Starts at $159 USD/month | Unlimited automated emails, engagement segments, send time optimization, email section locking, advanced link tracking | Large businesses |
What else can you do with Campaign Monitor?
Beyond email marketing, Campaign Monitor offers powerful audience segmentation, advanced analytics with revenue attribution, AI writer, and transactional email capabilities. Its agency-friendly features make it perfect for businesses managing multiple clients, with a unified dashboard that streamlines workflow.
2) Mailchimp – Good for small businesses
4.4/5 (5000+ reviews)
Mailchimp has evolved from a simple email service provider into a comprehensive marketing platform that offers tools for email, websites, social media, and more. For small businesses looking to consolidate their marketing stack, Mailchimp provides a more integrated approach than many specialized email platforms.
Key features
- All-in-One Marketing Platform: Access email, website builder, CRM, and social media tools in one place, creating a unified marketing ecosystem for small businesses.
- Website Builder: Create and publish websites directly within the platform, complete with SEO optimization, analytics, and SSL certificates.
- Customer Journey Builder: Design complex automation workflows with a visual editor featuring 60+ triggers based on user behavior and engagement patterns.
- Content Optimizer: Receive AI-powered recommendations to improve your emails, helping boost engagement metrics and conversion rates.
- Advanced Analytics: Track campaign performance with detailed reports and comparative analytics that reveal trends and opportunities for optimization.
Mailchimp has a free plan, but pricing starts at $13/month
| Plan | Price | Features |
|---|---|---|
| Free | $0/month | 1000 monthly email sends, limited pre-built email templates & creative assistant |
| Essentials | $13/month | 5,000 email sends, popup forms, email scheduling |
| Standard | $20/month for 500 contacts | Everything in Essentials + custom reports, 6,000 sends/month, SMS and MMS add-on, advanced segmentation |
| Premium | $350/month | Everything in Standard + unlimited users, 150,000 sends/month, phone & priority support |
Considerations before going with Mailchimp
Mailchimp’s pricing structure has become increasingly expensive over recent years, with the Premium plan jumping to $350/month. Advanced tools like branching automation and multivariate testing are restricted to higher-tier plans, limiting functionality for budget-conscious users.
Additionally, the platform imposes strict automation limits on the Essentials plan (only 4 journey points), forcing upgrades for more complex workflows.
Read more: Mailchimp Alternatives Offering Advanced Automation Features
3) ActiveCampaign – Decent automation capabilities and CRM integration
4.5/5 (13,000+ reviews)
ActiveCampaign excels in marketing automation and CRM functionality, making it ideal for businesses that need sophisticated customer journey mapping and sales integration. The platform offers predictive sending, machine learning, and advanced segmentation that can dramatically improve campaign performance.
Key features
- Predictive Sending: Automatically deliver emails when subscribers are most likely to engage, using AI to analyze past behavior and optimize delivery timing.
- CRM with Sales Automation: Manage contacts, deals, and pipelines in an integrated CRM that connects marketing efforts directly to sales outcomes.
- Site Tracking: Track visitor behavior on your website to trigger relevant automations, delivering timely messages based on real-time engagement.
- Conditional Content: Display different content to different subscribers based on their data and behavior, creating highly personalized experiences.
- Machine Learning Capabilities: Leverage AI to predict customer behavior and optimize campaigns, continuously improving results through data analysis.
Pricing starts at $15/month
| Plan | Price | Features |
|---|---|---|
| Starter | $15/month for 1000 contacts | Email marketing, marketing automation, 1 user, limited segmentation, 3 reports |
| Plus | $49/month for 1000 contacts | Everything in Starter + standard reporting tools, standard segmentation, and A/B testing for emails only |
| Pro | $79/month for 1000 contacts | Everything in Plus + unlimited automation triggers & actions, A/B testing for emails & automations, advanced segmentation. |
| Enterprise | $145/month for 1000 contacts | Everything in Professional + premium segmentation, premium reporting & analytics, and unlimited actions for automation triggers. |
Considerations before going with ActiveCampaign
ActiveCampaign’s powerful feature set comes with a steeper learning curve that can overwhelm new users with its numerous options and settings.
While the Starter plan begins at an accessible $15/month, full feature access requires at least the Pro tier ($79/month) or Enterprise ($145/month). Additionally, the CRM functionality requires a separate add-on purchase beyond the base subscription.
Read more: 15+ ActiveCampaign Alternatives That Offer Better Value
4) Constant Contact – Good for event marketing integration
4.1/5 (6000+ reviews)
Constant Contact offers a straightforward email marketing solution with robust event management capabilities, making it particularly valuable for businesses that regularly host webinars, classes, or in-person events. The platform includes integrated tools for event registration, ticketing, and promotion that streamline the entire event marketing process.
Key features
- Event Management Tools: Create, promote, and manage events with integrated registration and ticketing, handling everything from invitations to payment processing.
- Social Media Integration: Schedule and post content directly to social platforms from within the email platform, maintaining consistent messaging across channels.
- Survey Capabilities: Build and distribute surveys to gather customer feedback, helping refine your products, services, and marketing approach.
- E-commerce Integration: Connect with online stores to create product emails and abandoned cart reminders, driving sales through targeted messaging.
- AI Campaign Creation: Generate email campaigns using AI content suggestions, saving time while maintaining effective communication with your audience.
Pricing starts at $12/month
| Plan | Price | Features | Best For |
|---|---|---|---|
| Lite | $12/mo (up to 500 contacts) | drag-and-drop email editor, AI copy generator, and email templates | small businesses |
| Standard | $35/mo (up to 500 contacts) | All Lite features, 3 automation templates, AI campaign builder, and automatic resend to non-openers | Growing businesses |
| Premium | $80/mo (up to 500 contacts) | Same as Standard, plus unlimited templates, custom automations, auto-send welcome emails | Established companies |
Considerations before going with Constant Contact
Constant Contact’s automation capabilities are severely limited in the Lite plan, which offers just one automation template. The Standard plan improves this to only three templates, still far behind competitors.
Additionally, advanced segmentation requires the Premium plan at $80/month, as the Lite plan allows just one custom segment and Standard only ten.
Read more: 17 Constant Contact Alternatives Offering Better Pricing Plans
5) Brevo – Decent budget-friendly alternative
4.5/5 (2000+ reviews)
Brevo (formerly Sendinblue) stands out as an affordable alternative that doesn’t limit your contact list size. Instead, it bases pricing on email volume, making it particularly attractive for businesses with large databases but moderate sending needs. With its comprehensive feature set that includes email marketing, SMS, chat, and CRM tools, Brevo offers more marketing channels at a competitive price point.
Key features
- Unlimited Contacts: Store as many contacts as you need without paying more, focusing costs on actual email sending volume rather than database size.
- Multi-Channel Marketing: Combine email, SMS, chat, and WhatsApp in one platform, creating cohesive customer experiences across multiple communication channels.
- Landing Page Builder: Create conversion-focused landing pages without additional tools, featuring drag-and-drop design and integration with email campaigns.
- Transactional Email API: Send order confirmations and account notifications via API, ensuring timely delivery of critical business communications.
- CRM Functionality: Manage customer relationships with built-in CRM features, including pipeline management, task automation, and contact enrichment.
Brevo has a free plan, but pricing starts at $9/month
| Plan | Price | Features |
|---|---|---|
| Free | $0/month | Unlimited contacts, 300 emails/day, email support, SMS marketing (pay-as-you-go), basic features |
| Starter | $9/month | 5,000 emails/month, no daily sending limit, A/B testing, no Brevo logo(add on) |
| Business | $18/month | 5,000 emails/month, marketing automation, predictive sending, landing pages, A/B testing. |
| Enterprise | Custom pricing | Unlimited contacts, custom volume of emails, priority support, exclusive features, advanced integrations |
Considerations before going with Brevo
Several key features, including A/B testing and multi-user access, are locked to the Business tier or higher, which may disappoint teams needing these capabilities.
SMS and WhatsApp marketing pricing can vary widely depending on volume and region, potentially leading to unexpected costs. Additionally, custom branding requires both a paid plan and an add-on fee.
Read more: Brevo Alternatives That Don’t Limit Email Sends
6) Klaviyo – Decent e-commerce automation capabilities
4.6/5 (1000+ reviews)
Klaviyo has established itself as the premier email marketing solution for e-commerce businesses, offering deeper integration with shopping platforms. With its powerful segmentation capabilities and pre-built automation flows specifically designed for online stores, Klaviyo helps merchants drive more revenue through highly targeted, data-driven campaigns.
Key features
- Deep E-commerce Integration: Connect seamlessly with platforms like Shopify and WooCommerce for product data synchronization and customer behavior tracking.
- Pre-built E-commerce Flows: Launch proven automation sequences like abandoned cart and post-purchase follow-ups with sophisticated targeting logic.
- Advanced Segmentation: Create hyper-targeted segments based on purchase history and browsing behavior, enabling precisely targeted messaging.
- Predictive Analytics: Leverage AI to identify high-value customers and predict future purchases, optimizing marketing spend and effort.
- Revenue Attribution: Track exactly how much revenue each email generates, providing clear ROI measurement for all marketing activities.
Klaviyo has a free plan, but pricing starts at $45/month
| Plan | Price | Features |
|---|---|---|
| Free | $0/month | Up to 250 contacts, 500 email sends/month, 150/mo SMS credits, email support (first 60 days) |
| $45/month | 15,000 Emails per month, 350+ built-in integrations, built-in reporting dashboards, generative AI | |
| Email & SMS | $65/month | Everything in Email + 1250 SMS/MMS credits/month, multi-channel segmentation |
Considerations before going with Klaviyo
Klaviyo’s pricing structure starts at $45/month for just 500 contacts on the Email Plan, making it significantly more expensive than many competitors for small businesses.
Additionally, advanced features like reviews and data platform tools require additional fees beyond the base subscription. The platform is optimized for B2C e-commerce and may not serve B2B or service-based businesses as effectively.
Read more: We Tried 15+ Klaviyo Alternatives That Offer Scalable Pricing Plans
7) SendGrid – Developer-friendly email marketing software
4/5 (300+ reviews)
SendGrid provides a powerful email infrastructure that’s ideal for businesses sending high volumes of transactional and marketing emails. With robust API access and developer tools, SendGrid is the preferred choice for technical teams.
Key features
- Powerful API: Integrate email functionality directly into your applications with comprehensive documentation and SDKs for multiple programming languages.
- Advanced Deliverability Tools: Access dedicated IPs, domain authentication, and deliverability insights that maximize inbox placement rates.
- Email Testing: Preview emails across 30+ inbox providers and devices to ensure consistent rendering across all recipient environments.
- Transactional Templates: Create reusable templates for order confirmations, password resets, and other system emails with version control.
- High-Volume Sending: Scale to billions of emails monthly with enterprise-grade infrastructure designed for performance and reliability.
SendGrid has a free plan, but pricing starts at $19.95/month
| Plan | Price | Features |
|---|---|---|
| Free | $0/month | 100 emails/day, basic analytics, SMTP relay |
| Essentials | $19.95/month | 50,000 – 100,000 emails/month, analytics & deliverability optimization |
| Pro | $89.95/month | 100,000 – 2,500,000 emails/month, 5 event webhook, dedicated IPs included, subuser management, 2,500 email validation |
| Premier | Custom pricing | Custom email volume, dedicated IPs, priority support, single sign-on (SSO), 1,000 additional teammates |
Considerations before going with SendGrid
SendGrid’s platform is built primarily for developers and technical users, creating a steep learning curve for marketers. The visual email builder and marketing tools lack the intuitive design found in marketing-focused platforms.
Additionally, many essential features like automation, dedicated IPs, and validation tools are only available on higher-tier plans, requiring significant investment to access full functionality.
Read more: SendGrid Alternatives That Offer Better Marketing Features
8) GetResponse – Good for webinars and funnel marketing
4.3/5 (700+ reviews)
GetResponse has evolved from a simple email marketing tool into a comprehensive marketing platform with unique webinar capabilities. For businesses that rely on webinars as part of their marketing strategy, GetResponse provides an integrated solution that eliminates the need for separate webinar software.
Key features
- Built-in Webinar Platform: Host live events and automated webinars directly within your marketing platform, seamlessly integrating with email campaigns.
- Conversion Funnels: Create complete marketing funnels from landing page to sale with visual builders that map the entire customer journey.
- Website Builder: Design responsive websites with AI assistance, featuring drag-and-drop editing and SEO optimization tools.
- AI Email Generator: Create email content using artificial intelligence, saving time while maintaining engaging communication with subscribers.
- Ecommerce Tools: Implement abandoned cart recovery and product recommendations to boost sales and customer retention.
Pricing starts at $19/month
| Plan | Price | Features |
|---|---|---|
| Email Marketing | $19/month (1000 contacts) | AI email generator, unlimited autoresponders, AI landing pages, custom automation workflow |
| Marketer | $59/month (1000 contacts) | Newsletter revenue statistics, promo codes, email delivery scheduling, segmentation, sales funnels |
| Creator | $69/month (1000 contacts) | AI course creator, up to 500 students, mobile app for students, quizzes and certificates, creator profile, premium newsletters |
| Max | Custom pricing | Premium, priority support, dedicated IP address, single sign-on (SSO), SMS marketing, mobile push notifications, AI product recommendations |
Considerations before going with GetResponse
GetResponse’s extensive feature set can create an overwhelming experience for users seeking simple email marketing functionality.
Additionally, some advanced AI features like product recommendations are limited to higher-tier plans, requiring significant investment to access full AI capabilities.
Read more: 17 GetResponse Alternatives (Tried & Reviewed)
9) Kit (Formerly ConvertKit) – Good for content creators and bloggers
4.4/5 (200+ reviews)
Kit (formerly ConvertKit) has positioned itself as the ideal email marketing solution for creators, bloggers, and digital product sellers. With its clean, minimalist interface and creator-centric features, Kit makes it easy to build sustainable businesses around content and digital products.
Key features
- Creator Commerce: Sell digital products and subscriptions directly through the platform, eliminating the need for separate e-commerce tools.
- Visual Automation Builder: Design subscriber journeys with an intuitive visual editor that maps out the entire customer experience from signup to purchase.
- Landing Page Templates: Choose from creator-optimized templates designed specifically for lead magnets and digital products, maximizing conversion rates.
- Subscriber Tagging: Organize contacts with a flexible tagging system that enables sophisticated segmentation without complex list management.
- Newsletter Referral System: Grow your audience with built-in referral tools that reward subscribers for sharing your content with their networks.
ConvertKit has a free plan, but pricing starts at $29/month
| Plan | Price | Features |
|---|---|---|
| Newsletter | $0/month | Up to 1,000 subscribers, unlimited landing pages and forms, sell digital products and subscriptions |
| Creator | $29/month for 1,000 subscribers | Unlimited visual automations & email sequences, free & paid recommendations, smart recommendations, apps, RSS campaigns, polls |
| Creator Pro | $59/month for 1,000 subscribers | Facebook custom audiences, newsletter referral, subscriber engagement scoring, deliverability reporting, insights, 24/7 priority support |
Considerations before going with ConvertKit
ConvertKit’s focus on creators means it lacks some of the business-oriented features, such as extensive team collaboration tools or advanced e-commerce capabilities. The email templates, while clean and effective, offer less visual customization than some competitors. Larger businesses with complex needs might find the platform too streamlined.
Read more: Kit Alternatives That Better Support Ecommerce Businesses
10) AWeber – Good for small businesses
4.2/5 (600+ reviews)
AWeber has maintained its position as a reliable, straightforward email marketing solution ideal for small businesses and solopreneurs who value simplicity and support. With its recently updated interface and expanded automation capabilities, AWeber provides a user-friendly alternative that doesn’t sacrifice essential features.
Key features
- AI Email Content Creator: Generate email content quickly with AI assistance, overcoming writer’s block while maintaining your brand voice and messaging.
- Web Push Notifications: Engage visitors even without email opt-ins, reaching audiences directly through their browsers for time-sensitive announcements.
- Landing Page Builder: Create conversion-focused pages with templates, A/B testing, and real-time analytics to maximize lead generation.
- Split Testing: Test different email variables with comprehensive analytics that reveal which versions perform best with your audience.
- 24/7 Customer Support: Access live help via phone, email, and chat, ensuring assistance is available whenever you need guidance.
Pricing starts at $15/month
| Plan | Price | Features |
|---|---|---|
| Lite | $15/month for 500 contacts | Send 10x subscriber max, 1 email list, 3 landing pages, 3 email automations, 3 users, 1 custom segment, analytics, landing page features, sales tracking and low transaction fees |
| Plus | $30/month for 500 contacts | Everything in Lite + reporting and analytics, landing page features, sales tracking and low transaction fees, remove AWeber branding |
| Unlimited | $899/month | Everything in Plus + 15x subscriber volume |
Considerations before going with AWeber
AWeber’s Lite plan has restrictive limits on basic features, allowing just one email list, three landing pages, three automations, and one custom segment. Additionally, AWeber lacks native SMS capabilities beyond web push notifications, limiting multi-channel marketing options.
Read more: 15 AWeber Alternatives That are Cost-Effective
11) Omnisend – Decent ecommerce omnichannel marketing platform
4.6/5 (900+ reviews)
Omnisend delivers a specialized marketing platform built specifically for online retailers, combining email, SMS, and web push notifications in one integrated system. With its deep e-commerce focus and pre-built workflows, Omnisend makes it easy for merchants to create cohesive customer experiences across multiple channels without juggling separate tools or platforms.
Key features
- Omnichannel Automation: Coordinate email, SMS, and push notifications within single workflows, creating seamless customer journeys across multiple touchpoints.
- E-commerce-Specific Templates: Access 250+ mobile-responsive designs with shoppable blocks, product pickers, and dynamic discount codes built for online retail.
- Product Reviews Integration: Collect and showcase customer feedback through automated email/SMS requests and onsite display widgets for Shopify stores.
- Campaign Booster: Automatically re-send campaigns to non-openers with different subject lines, maximizing reach without manual effort.
- Web Push Notifications: Send browser-based alerts for cart abandonment, flash sales, and back-in-stock notifications with high visibility.
Pricing starts at $16/month
| Plan | Price | Features |
|---|---|---|
| Standard | $16/month for 500 contacts | 500 contacts, 6,000 emails /month, web push, 1,000 published reviews (Shopify), success manager. |
| Pro | $59/month for 500 contacts | 2,500 contacts, global SMS messaging, advanced reporting, $59 in global SMS (monthly bonus) |
| Enterprise | Custom pricing | Everything in Pro + dedicated account manager, deliverability support, custom IP address, priority support |
Considerations before going with Omnisend
Omnisend’s platform is heavily optimized for Shopify, with some features like product reviews only available for Shopify stores. To access the advertised 30% pricing discount, quarterly upfront payment is required, which may not suit businesses preferring monthly billing cycles.
Additionally, SMS marketing requires additional credits beyond the small trial allocation, potentially increasing costs for multi-channel campaigns.
Read more: Omnisend Alternatives That Work With All E-commerce Platforms
12) Drip – Decent ecommerce journey flows
4.4/5 (400+ reviews)
Drip focuses exclusively on helping e-commerce brands create data-driven marketing campaigns that convert. With its powerful behavioral segmentation and real-time personalization capabilities, Drip enables marketers to deliver highly relevant messages based on customer actions.
Key features
- Dynamic Behavioral Segments: Create audience segments that update in real-time based on purchase history, site behavior, and engagement patterns.
- E-commerce Data Sync: Pull in orders, product views, and customer attributes from 200+ native integrations with major shopping platforms.
- Visual Workflow Builder: Design automated customer journeys with drag-and-drop nodes for email, onsite messaging, and social retargeting.
- Onsite Messaging: Deploy popups, slide-ins, and sticky bars that capture leads and trigger journeys directly on your website.
- Revenue Attribution Dashboard: Track exactly how much revenue your email and workflow campaigns generate with detailed analytics.
Pricing starts at $39/month
| Plan | Price | Features |
|---|---|---|
| Standard | $39/month for 2,500 contacts | Unlimited email sends, dynamic segments, up to 50 workflows, unlimited sub-accounts, open API access, onsite campaigns |
Considerations before going with Drip
Drip lacks a lower-cost “lite” option for very small businesses or those with simple needs. While Drip excels at email and onsite messaging, it has no native SMS capabilities, requiring integration with third-party services for text messaging campaigns.
Additionally, the platform’s singular focus on e-commerce means it may not be ideal for service businesses, B2B companies, or content creators with different marketing needs.
Read more: 17 Drip Alternatives with Scalable Pricing Models
13) MailerLite – Good for businesses with simpler email marketing needs
4.6/5 (1000+ reviews)
MailerLite delivers a streamlined, intuitive email marketing platform that’s perfect for creators, small businesses, and e-commerce merchants on a budget. With its clean interface, robust feature set, and affordable pricing, MailerLite makes professional email marketing accessible to everyone.
Key features
- Drag-and-Drop Editor: Build emails with content blocks including images, countdowns, surveys, quizzes, and product galleries for engaging campaigns.
- Website Builder: Create responsive websites with blogs, SEO controls, and custom code injection, eliminating the need for separate web hosting.
- Digital Product Sales: Sell digital products and paid newsletters directly through the platform with one-time or subscription payments via Stripe.
- Automation Workflows: Build multi-step funnels with triggers for form submissions, clicks, purchases, and date-based events like birthdays.
- A/B Testing: Test subject lines, content variations, and send times with up to three variants to optimize campaign performance.
MailerLite has a free plan, but pricing starts at $10/month
| Plan | Price | Features |
|---|---|---|
| Free | $0/month | 12,000 emails, support for 30 days, drag-and-drop editor, automation, reporting, signup & pop-ups |
| Growing Business | $10/month for 500 subscribers | Sell digital products, dynamic emails, auto-resend, multivariate testing, unsubscribe page builder |
| Advanced | $20/month for 500 subscribers | Smart sending, Facebook integration, HTML editor, promotion pop-ups, preference center, AI writing |
| Enterprise | Custom pricing | Unlimited users, live support, success manager, dedicated IP & deliverability consultation, account audit |
Considerations before going with MailerLite
MailerLite’s advanced features like AI writing assistant, smart sending, and multi-trigger automations are only available on the Advanced plan. Additionally, the platform lacks native SMS capabilities, relying instead on third-party integrations for text messaging campaigns.
Read next: We Compared 11+ MailerLite Alternatives – Here’s the winner
14) Mailjet – Good for European businesses
4/5 (150+ reviews)
Mailjet provides a robust email marketing platform with a strong focus on multilingual support. As a France-based company, Mailjet offers exceptional GDPR compliance features and localized interfaces in multiple languages, making it ideal for international businesses.
Key features
- GDPR Compliance Tools: Access built-in consent management, data protection features, and EU-based data storage that meets strict European privacy standards.
- Multilingual Interface: Navigate the platform in 5+ languages, with localized support teams that understand regional marketing requirements.
- Collaborative Tools: Enable team collaboration with multi-user access, approval workflows, and role-based permissions for efficient campaign management.
- Transactional Email API: Send automated transactional messages with high deliverability through a developer-friendly API with extensive documentation.
- Email Automation: Create automated workflows triggered by subscriber actions, with visual journey mapping and conditional logic.
MailJet has a free plan, but pricing starts at $17/mo
| Plan | Price | Features |
|---|---|---|
| Free | $0 (6,000 emails/mo) | 1,500 Contacts, APIs, SMTP Relay, email editor, basic statistics, form builder, language selector |
| Essential | $17/month (15,000 emails/month) | 500 email previews & address validations + AI generator for copy, subject lines, and template |
| Premium | $27/month (15,000 emails/mo) | Automations, dynamic content, A/B testing, landing pages, 2,000 email previews per month |
| Custom | Custom | Dedicated account manager, IP strategy, IP performance monitoring, blocklist monitoring |
Considerations before going with Mailjet
Mailjet’s template library is less extensive than many competitors, potentially requiring more design work for unique campaign looks.
Additionally, the platform lacks some specialized features found in e-commerce-focused alternatives, such as product recommendation blocks and abandoned cart automation.
15) HubSpot – Marketing platform with CRM integration
4.4/5 (12K+ reviews)
HubSpot offers a comprehensive marketing platform that’s deeply integrated with its powerful CRM, making it ideal for businesses that want to align marketing, sales, and service operations. With its all-in-one approach, HubSpot provides tools for email marketing, automation, content management, and analytics within a unified ecosystem.
Key features
- CRM Integration: Connect marketing activities directly to sales data, providing complete visibility into the customer journey from first touch to closed deal.
- Marketing Automation: Build sophisticated workflows triggered by contact properties, website interactions, and CRM events for targeted engagement.
- Landing Page Builder: Create conversion-optimized pages with A/B testing, personalization, and adaptive content based on visitor attributes.
- Email Marketing: Design professional emails with drag-and-drop editing, personalization tokens, and smart content that adapts to recipient segments.
- Analytics Dashboard: Track campaign performance, attribution, and ROI with comprehensive reporting across all marketing channels.
HubSpot has a free plan, but pricing starts at $15/month
| Plan | Price | Features |
|---|---|---|
| Free | $0/month | Free for up to 2 users. |
| Marketing Hub Starter | US$15/mo/seat (1,000 marketing contacts) | Forms, email marketing, live chat, messaging insights (Beta), automation |
| Professional | $800/month (2,000 marketing contacts) | SMS (add-on), personalization, teams, social media, omni-channel automation, lead scoring |
| Enterprise | $3,600/month (10,000 marketing contacts) | Journey analytics, limit access to content and data, AI social inbox insights, lookalike lists, breeze social agent, revenue attribution, journey automation |
Considerations before going with HubSpot
HubSpot’s pricing structure starts significantly higher than specialized email platforms, making it cost-prohibitive for many small businesses. The Starter tier offers very limited functionality, with just 5 simple automation workflows, 1,000 marketing emails per month, and basic list segmentation.
Additionally, advanced features like A/B testing, custom reporting, and advanced automation are locked behind the Professional tier.
Read next: We Compared 15 Affordable HubSpot Alternatives – Here’s #1
16) Zoho Campaigns – Good for Zoho CRM users
4.4/5 (700+ reviews)
Zoho Campaigns provides a cost-effective email marketing solution that integrates seamlessly with the broader Zoho ecosystem of business applications. For companies already using Zoho CRM, Books, or other Zoho products, Campaigns offers a natural extension for email marketing needs.
Key features
- Zoho CRM Integration: Sync contacts, lists, and campaign data bidirectionally with Zoho CRM for complete sales and marketing alignment.
- Email Designer: Create responsive emails using a drag-and-drop editor with pre-designed templates and customization options.
- Automation Workflows: Build multi-step journeys with triggers, conditions, and actions based on subscriber behavior and profile data.
- Social Media Campaigns: Manage email and social media marketing from a single platform with integrated posting and analytics.
- A/B Testing: Optimize campaigns by testing different subject lines, content variations, and sending times to maximize engagement.
Zoho Campaigns has a free plan, but pricing starts at $4
| Plan | Price | Features |
|---|---|---|
| Free plan | $0 (2,000 contacts) | 6,000 emails/month, 5 users, signup forms, limited ready-to-use email templates, compliance check |
| Standard | $4/month | Unlimited emails, basic segmentation, ready-to-use email templates, basic drag-and-drop, add-on SMS |
| Professional | $6/month | Cart abandonment and purchase follow-ups, pop-up forms, dynamic content, optimal open time sends, add-on SMS |
Considerations before going with Zoho Campaigns
Zoho Campaigns’ interface, while functional, lacks the modern design and intuitive navigation found in newer email marketing platforms. The platform’s template library is more limited and dated compared to design-focused alternatives, potentially requiring more customization work.
Additionally, advanced automation capabilities are restricted to higher-tier plans, with the entry-level Email-Based plan offering only basic autoresponders.
The Verdict: Which Moosend alternative should you choose? (our top 3 picks)
After thoroughly testing all these alternatives, here are our top recommendations:
- Campaign Monitor: The clear winner for businesses seeking the perfect balance of design flexibility, ease of use, and powerful features. With its superior deliverability, intuitive interface, and comprehensive feature set, Campaign Monitor addresses all the key limitations of Moosend while providing exceptional value.
- ActiveCampaign: Best for businesses that need sophisticated automation and CRM integration. If your marketing strategy relies heavily on complex customer journeys and sales alignment, ActiveCampaign’s powerful tools justify the steeper learning curve.
- Brevo: Ideal for budget-conscious marketers with large contact lists but moderate sending needs. The unlimited contacts model and multi-channel capabilities make it a versatile alternative for growing businesses.
While Moosend offers a solid email marketing platform with an attractive entry price point, these alternatives provide more robust features, better deliverability, and stronger design capabilities that can help take your email marketing to the next level. Your specific choice should align with your business needs, technical capabilities, and budget constraints.