A good newsletter is hard to beat when it comes to driving traffic to your website, building cult loyalty with your audience, and driving revenue. The most important part of building a successful newsletter that manages to accomplish all that? People want quality content they can count on.
With a well-written newsletter, marketers can engage subscribers and organically grow their lists.
In our quest to shed light on some of our favorite newsletters, we’ll be sharing a different recommendation every month.
Today in the series, we’ll be talking about Adweek Morning Digest.
Be sure to check out our last post about Bon Appétit if you missed it!
Introducing Adweek Morning Digest:
Adweek Morning Digest is a newsletter from Adweek published every weekday. This newsletter provides a simple yet comprehensive list of valuable information for those in advertising and tech.
Each installment of the newsletter provides anywhere from six to eight headlines from Adweek’s website. These stories cover industry news, clever advertisements, and helpful content for creative brands.
Beneath the headlines, AMD goes even further to provide value to its readers, listing five industry-specific job openings in each newsletter. These positions come from a number of different companies and are located in a number of different areas nationally. Because of this, readers from virtually anywhere can find relevant jobs nearby.
Adweek Morning Digest cleverly works as a number of platforms: a job board, a news thread, and a daily table of contents. By providing a dependable platform-hybrid in your inbox, AMD is a must-subscribe for any professional in advertising or tech.
Image Source: American History
How it started:
As mentioned earlier, Adweek Morning Digest is an extension of the popular brand, Adweek. Adweek is a dominant voice in the world of media and advertising, boasting both a heavily trafficked website and a long-standing print magazine.
The publication itself was first released in 1979, but the brand now has a strong standing in digital media, including apps, podcasts, and webinars. In fact, Adweek attracts a readership that’s 6 million strong.
This makes sense when considering the wide breadth of content Adweek covers. In their news coverage, Adweek makes content for the following categories: agencies, brand marketing, creativity, digital, programmatic, and TV/video.
But quality content costs readers their data, which is a good idea for increasing their memberships and most readers don’t seem to mind the trade. In order to read the Adweek content advertised in the Adweek Morning Digest newsletter, you must register to become an Adweek Community member. Adweek Community members can access five articles for free each month.
However, in order to read more, you’ll need to upgrade to an Adweek Pro membership.
Who it targets:
Because Adweek offers so much content, Adweek Morning Digest naturally targets those in a variety of professional spheres. In other words, if you’re a professional in a creative or tech-driven industry, AMD should probably be on your list of subscriptions.
As noted above, anything above five articles a month comes with a price tag. However, starting at around $7 monthly, this subscription cost is fairly modest.
Ideally, Adweek Morning Digest targets go-getters who are eager to use innovation to improve their companies. (And if their companies can pitch in for a corporate subscription of Adweek, that’s great, too.)
Readers of AMD must love creative solutions. This content is written for those readers who are looking to the future, but who also have an understanding of the past. And what could be more true to the Adweek spirit?
What you can learn from it:
Adweek Morning Digest has a wide variety of lessons to teach, both for readers and email marketers.
As a reader
Thought leaders certainly bring a level of value to our lives, but there’s something to be said for trustworthy news publications. Because of its long-running past and high production value, Adweek Morning Digest can easily offer a steady diet of journalistic content, written by skilled, industry-knowledgable writers.
Because of this, readers know they’ll get well-written, relevant pieces in every email. Plus, with a simplistic layout, readers can easily open and scan AMD emails as part of a daily email routine, whether they read while getting their coffee, riding the subway, or on their computer.
As a marketer
In the same way Adweek Morning Digest benefits readers with great content, it also gives other digital marketers a high bar to reach. Each AMD email has a number of interesting headlines and beautiful visuals. These emails are easy to read, and any ads included in the newsletter are tastefully formatted within. Marketers should emulate this design in their own newsletters, especially when working to improve their user experience.
We also can’t ignore the clever “Featured Jobs” section at the bottom of each AMD email. Not only does this section bring value to its readers, but it’s also a revenue-generator for Adweek and increases opens for the Adweek Morning Digest newsletter.
This begs the question for you as a marketer: How can you bring value to your readers in a unique way while also increasing revenue?
Wrap up
Adweek Morning Digest provides high-quality, industry-specific content using a simple formula: combining a scannable layout with valuable information. So, if you’re looking for industry-specific news from a proven journalistic platform, it might be time to sign up.
Are you thinking about building a newsletter? Already have one? If so, consider how you can incorporate the tactics used by Adweek Morning Digest into your own work.
Want to see your favorite newsletter listed here? Tell us in the comments below. Or start your own newsletter by signing up with Campaign Monitor today.