Campaign Monitor has some big news to share.
We released our original, 2019 email benchmarks research this year, and it was very—well, revealing.
Watch the video below to discover what we found. Plus, check out the transcript, so you don’t miss any of the exciting details.
Read on to see the video transcript.
Transcript:
TIM: Alright! Okay, I think we’re gonna get started.
CAROLINE: We’re so excited that you could join us today for our big announcement.
TIM: We can’t wait to share the news with everyone!
The best time to send emails is…
Surprise!
It actually… um… sort of depends.
Look, it may not feel exciting, but there isn’t just one best day to send emails.
The best time can vary depending on your industry. But our research shows Sunday, Monday, Thursday, and Saturday are your best bets, depending on your goals.
While there’s no hard and fast rule, there is research.
So, let’s go over some of the data.
If you want to cut down on your unsubscribes…
Sundays and Mondays are your best days to send emails.
If you’re getting a lot of churn in your email list, try emailing on these days to cut down on unsubscribes. Also, make sure that you’re personalizing your emails, so that they’re more relevant.
And if you’re looking for high open rates…
…your best day to send emails is Thursday.
By the time Thursday rolls around, people are already looking ahead to the weekend.
Not the fine, upstanding employees watching this video, of course. But you know, like, the other people.
So, basically, make Thursday the day you send updates and promos.
On the other hand:
If you’re looking for your highest click rates…
Saturdays are your best bet.
And Saturdays are great because people usually have some downtime, or they’re looking to shop. This makes CTAs and coupons perfect for Saturday mailings.
So, now you know: If you’re looking for the best time to send emails, leave it to your goals to do the revealing.
Looking to make your emails unforgettable any day of the week? No problem. You can sign up for Campaign Monitor (for free) right now.
And, hey, that’s something you can actually celebrate.