Disclaimer: The features, pricing, and details mentioned for each product are as of October 2025, and may have changed since then.
Finding the right white-label email marketing platform shouldn’t feel like navigating a maze of hidden fees and branding restrictions.
After reviewing 11 leading platforms and analyzing hundreds of user reviews, we’ve identified the solutions that truly deliver on their white-label promises without the common pitfalls that plague this space.
Ready? Let’s go.
TL;DR: White-label email marketing platforms at a glance
| Tool | Best For | Key Advantage | Starting Price | Review Rating |
|---|---|---|---|---|
| Campaign Monitor | Agencies managing multiple clients | Purpose-built agency model, white-label branding & client billing | $12/mo | 4.2/5 (2,000+ reviews) |
| Emma by Marigold | Multi-location brands & franchises | Enterprise-grade white-label with tiered accounts & brand governance | $99/mo | 4/5 (500+ reviews) |
| ActiveCampaign | Data-driven agencies | Advanced automation with CRM & predictive features | $15/mo | 4.5/5 (14.4K+ reviews) |
| Brevo | API-based agencies | Multi-channel (email, SMS, WhatsApp) & custom domains | $9/mo | 4.5/5 (2.4K+ reviews) |
| SendGrid | Developer-first agencies | Full API control & email domain authentication | $19.95/mo | 4/5 (350+ reviews) |
| GetResponse | Agencies needing webinars & course creation | White-label with webinars & multi-client management | $19/mo | 4.3/5 (800+ reviews) |
| AWeber | Small businesses & e-commerce | White-label branding with integrated e-commerce tools | $12.50/mo | 4.2/5 (6,300+ reviews) |
| Moosend | Large clients & enterprises | SSO, custom domains & advanced security | $9/mo | 4.7/5 (720+ reviews) |
| MailerLite | Small & medium agencies | Budget-friendly with white-label branding & easy-to-use interface | $10/mo | 4.6/5 (1.08K+ reviews) |
| Mailjet | Technical agencies needing API control | API-based white-label & multi-user roles | $17/mo | 4/5 (150+ reviews) |
| BigMailer | Agencies needing deep white-label features | Fully white-labeled with multi-client management & custom pricing | $6/5,000 contacts | 5/5 (20+ reviews) |
If you’re still choosing your core stack, compare these tools against the best email marketing platforms for agencies to see how white-label fits into the bigger picture.
1) Campaign Monitor – The best email platform for sending newsletters
Rating: 4.2/5 (2000+ reviews)
Campaign Monitor stands out as the gold standard for white-label email marketing for agencies, offering the most comprehensive partner program in the industry.
Unlike competitors that treat white-labeling as an afterthought, Campaign Monitor built their entire agency model around empowering partners to succeed.
Key Features:
- Agency dashboard & client sub-accounts: Manage multiple clients from one dashboard with granular permissions.
- White-label branding & client billing: Apply your agency branding and set your own pricing/markup when billing clients.
- Template/section locking: Protect brand elements by locking sections in email builder templates.
- Send approvals (workflow control): Use built-in approvals that trigger based on audience size to review campaigns before send.
- Account-level performance views: Use dashboards/Insights to review key metrics across clients and campaigns.
Pricing starts at $12/mo
(Price may change, depending on number of contacts, with 10% annual discount)
| Plan | Price | Key features |
|---|---|---|
| Lite | $12/mo | 5× subscriber emails/month; AI Writer + automated emails; custom-coded templates & unlimited signup forms |
| Essentials | $29/mo | Unlimited sends; priority support + inbox preview; unlimited automations |
| Premier | $159/mo | Phone/Premier support; advanced engagement segments + send-time optimization; email section locking |
| Enterprise | Custom pricing | Dedicated account manager; multi-brand/multi-team management; proactive deliverability + GDPR/SOC2 security |
Why it stands out for agencies
- Purpose-built agency model: Tools and workflows are designed around multi-client management, not bolted on.
- Consistent brand governance: Locking, permissions, and approvals help maintain brand standards across every client.
- Commercial flexibility: Native billing/markup makes true white-label reselling straightforward.
What else can you do with Campaign Monitor?
Beyond email marketing, Campaign Monitor’s ecosystem includes SMS marketing, transactional email capabilities, and deep integrations with over 300 platforms.
The AI-powered content creation tools help partners deliver more value to clients, while the comprehensive analytics suite provides insights that drive better campaign performance and client retention.
2) Emma by Marigold – Enterprise-Grade White-Label for Multi-Location Brands
Rating: 4/5 (500+ reviews)
Emma by Marigold excels in providing enterprise-level white-label solutions for organizations managing multiple locations, franchises, or departments.
Their tiered account structure and brand governance tools make it ideal for companies needing centralized control with distributed execution.
Key Features:
- Tiered account management: Emma HQ provides a parent account with subaccounts and granular permissions for distributed teams.
- Brand controls (template locking): Brand Manager lets you lock template sections/styles to keep campaigns on-brand.
- Approvals workflow: Approvals Dashboard enables review of pending mailings, with options to cancel or reschedule before send.
- Program-level reporting: Insights provides aggregate, date-based performance reporting (e.g., opens, clicks) and benchmarks like Mailing Score.
- SMS add-on (eligible tiers): SMS campaigns available on Essentials, Teams, and Corporate plans.
Considerations before going with Emma:
- The platform requires annual billing and SMS functionality costs extra.
- Advanced features like automation are only available on higher-tier plans, which may increase costs for smaller operations.
Emma’s pricing starts at $99/month
Emma’s tiered account structure allows corporate teams to maintain brand consistency while empowering local teams.
| Plan | Price | Contacts | Key Features |
|---|---|---|---|
| Lite | $99/month | 10,000 | Drag-and-drop editor, built-in integrations, email & phone support, 5 users, 2 role types |
| Essentials | $159/month | 10,000 | Everything in Lite, plus landing pages, unlimited automation, SMS add-on |
| Teams | $249/month | 10,000 | Everything in Essentials, plus tiered accounts, custom permissions, brand manager, trend reporting, SMS included |
| Corporate | Custom pricing | Custom | Everything in Teams, plus 10+ subaccounts, unlimited users, priority support, audience sharing |
If you want to prove your white-label offer is working, track the right email marketing KPIs instead of just opens and clicks.
3) ActiveCampaign – Advanced Automation with Enterprise White-Label
Rating: 4.5/5 (14.4K+ reviews)
ActiveCampaign’s Enterprise plan offers comprehensive white-label capabilities for agencies that need sophisticated marketing automation and CRM integration under their own branding.
Key Features:
- Automation builder: Visual workflows with triggers, conditions, and actions; access to 900+ prebuilt automation recipes.
- Integrated CRM: Deals pipeline, tasks, and lead scoring to align marketing with sales.
- Multi-channel messaging: Run email and SMS from one platform with unified reporting (availability varies by plan/region).
- Predictive features (higher tiers): Predictive sending/content to optimize engagement.
- Enterprise support: Dedicated account management and enhanced onboarding on Enterprise plans.
Considerations before going with ActiveCampaign:
- True white-label features are only available on Enterprise plans starting at $145/month.
- The platform’s complexity may overwhelm clients who prefer simpler interfaces.
- Email send limits are based on contact count multipliers.
ActiveCampaign pricing starts at $15/month; requires signup for agency features
| Plan | Price | Key Features |
|---|---|---|
| Starter | $15/month (500 contacts) | Email marketing, basic automation, 1 user |
| Plus | $49/month (500 contacts) | CRM, landing pages, unlimited automation |
| Pro | $79/month (500 contacts) | Advanced reporting, attribution tracking, 3 users |
| Enterprise | $145/month (500 contacts) | Custom reporting, dedicated support, SSO |
Read more: ActiveCampaign Alternatives
4) Brevo – API-Based White-Label with Custom Domains
Rating: 4.5/5 (2.4K+ reviews)
Brevo offers white-label capabilities through their Business and Enterprise plans, with API-based integration options for agencies needing custom implementations.
Key Features:
- Sub-account management: Create and oversee multiple sub-accounts from a central admin account with separate IPs/API keys and permissions.
- Multi-channel platform: Run email, SMS, WhatsApp, and live chat (Conversations) from one suite with a unified inbox.
- Branding controls: Remove Brevo logos in emails and customize DKIM so sends reflect your brand.
- Custom domains: Use your own domain for landing pages and configure authenticated sender domains via DNS.
- API & webhooks: REST API for campaigns, contacts, and transactional email, with developer docs and event webhooks.
Considerations before going with Brevo:
- White-label features require a Business plan ($18/month) or higher.
- API integration may require technical expertise.
- SMS and WhatsApp pricing varies by destination and can add significant costs.
Brevo starts at $9/mo; requires signup for agency features
| Plan | Price | Key Features |
|---|---|---|
| Free | $0/month | 300 emails/day, unlimited contacts, basic templates |
| Starter | $98/month | 5,000 emails/month, no daily limit, basic reporting |
| Standard | $18/month | Marketing automation, A/B testing, advanced analytics |
| Professional | $499 | Additional marketing channels, multi-user access, advanced ecommerce features |
| Custom price | Contact sales | Advanced integrations, dedicated support, custom features |
Read more: 15 Brevo Alternatives
5) SendGrid – Developer-First White-Label with Complete API Control
Rating: 4/5 (350+ reviews)
SendGrid’s Advanced and Custom plans provide comprehensive white-label capabilities, making it ideal for agencies with technical teams who need complete control over branding and integration.
Key Features:
- API libraries & SDKs: Official libraries for Python, Node.js, Java, Go, PHP, Ruby, C#, and more for the v3 Email API.
- Domain authentication & link branding: Authenticate your sending domain and brand tracked links/images so recipients see your domain (not sendgrid.net).
- Dedicated IPs & subusers: Use dedicated IP addresses and manage subaccounts with separate permissions and stats.
- Event & analytics integrations: Receive near real-time engagement data via the Event Webhook and build custom reporting with webhook/Stats endpoints.
Considerations before going with SendGrid:
- White-label features require an Advanced plan ($60/month) or higher.
- The platform requires technical expertise for full utilization.
- Marketing features are less advanced than dedicated email marketing platforms.
SendGrid pricing starts at $19.95/mo; requires sign up for agency features
| Plan | Pricing | Key Features |
|---|---|---|
| Free Trial | $0/60 days | 100 emails/day, no card, upgrade anytime |
| Essentials | From $19.95/mo | 50k–100k emails/mo, Email API + campaigns |
| Pro | From $89.95/mo | 100k–2.5M emails/mo, scalable features, volume discounts |
| Premier | Custom | Tailored high-volume plan via sales |
Switchback Email Marketing lifted booking revenue 55% with Campaign Monitor automations
Switchback Email Marketing, a specialized agency for the vacation-rental industry focused on branded campaigns and automated guest/owner communications to increase direct bookings.
booking revenue increase (via automations)
open-rate increase from inactive audience in the first month
The Campaign Monitor team is an extension of our team… [The software] allowed us to craft specific solutions for the vacation rental industry that are unique to Switchback and our clients’ strategies.
Create a flow
Add your email list
Start sending
Read more: 15+ SendGrid Alternatives To Try
6) GetResponse – White-Label Platform with Webinar Integration
Rating: 4.3/5 (800+ reviews)
GetResponse’s Creator and Enterprise plans offer white-label capabilities, making it suitable for agencies that need email marketing combined with webinar and course creation tools.
Key Features:
- White-label (MAX plans): Branding customization/whitelabeling is available on GetResponse MAX (enterprise) plans.
- Integrated webinar platform: Host live and on-demand webinars with built-in email/landing pages and on-site embeds.
- Custom domains: Use your own domains for landing pages and authenticate sender domains for email.
- Multi-client management (MAX): Create and manage additional accounts/subaccounts under a MAX/Enterprise deployment.
- Agency/partner program: Access dedicated partner support and revenue-share benefits through GetResponse MAX Partners.
Considerations before going with GetResponse:
- White-label features require a Creator plan ($69/month) or higher.
- The breadth of features may overwhelm clients who only need email marketing.
- Some advanced features are locked to Enterprise level.
GetResponse offers partner options for agencies
| Program | Model | Commission | Essentials |
|---|---|---|---|
| Affiliate (REFER) | Refer clients | Up to 60% recurring | Cookie/promo-code tracking; real-time stats; free assets; free to join; monthly payouts. |
| MAX Partnership (RESELL) | Resell to clients | Up to 50% lifetime | Dedicated onboarding & sales specialist; exclusive training; resell sub-accounts (custom lists/pricing); 25% on MAX referrals; program fee applies. |
Read more: GetResponse Alternatives (Tried & Compared)
7) AWeber – White-Label Branding with Ecommerce Integration
Rating: 4.2/5 (6300+ reviews)
AWeber’s Plus and Unlimited plans offer white-label branding options, making it suitable for agencies serving small businesses that need email marketing with ecommerce capabilities.
Key Features:
- Branding removal (paid plans): AWeber branding is removed on paid plans; the free plan includes an AWeber badge.
- Integrated ecommerce: Sell digital products and paid newsletters with Stripe and automatic delivery.
- AI writing assistant: Generate subject lines and email copy within the editor.
- Custom domains & authentication: Use your own domains for landing pages and authenticate sender domains for email.
- Automation templates: Prebuilt flows (e.g., welcome series) you can customize for clients.
Considerations before going with AWeber:
- White-label features require Plus plan ($30/month) or higher
- Send limits are based on subscriber count multipliers.
- No free forever tier – all plans require payment after trial.
AWeber pricing starts at $12.50/month; requires booking a demo for agency features
| Plan | Price | Features |
|---|---|---|
| Lite | $12.50/month | Unlimited subscribers, 10x email sends, 3 landing pages, 3 automations |
| Plus | $20/month | 12x email sends, unlimited landing pages, unlimited automations, priority support |
| Done For You | $20/month + $79 setup | Full setup by experts, branded templates, welcome series, weekly content |
Read more: AWeber Alternatives
8) Moosend – Enterprise White-Label with SSO Integration
Rating: 4.7/5 (720+ reviews)
Moosend’s Enterprise plan provides comprehensive white-label capabilities with advanced security features, making it suitable for agencies serving larger clients.
Key Features:
- Custom domains & branding: Use your own platform and landing page domains and customize logos/colors for a branded experience.
- SSO & SAML (higher tiers): Single sign-on and SAML are available on Enterprise/Moosend+ configurations.
- Dedicated IP (add-on): Option to send from a dedicated IP with recommended warm-up.
- Custom reports & dashboards: Build and share tailored analytics with widgets and export options.
- Account manager (Enterprise): Enterprise plans include a dedicated account manager.
Considerations before going with Moosend:
- White-label features are only available on Enterprise plans with custom pricing.
- Advanced features require higher-tier plans or add-ons.
- Limited third-party integrations compared to larger platforms.
Moosend offers a partner program for agencies with exclusive benefits
| Feature | Details |
|---|---|
| Commission | 30% recurring commission for each client you introduce to Moosend. Option to adjust to 20% and offer 10% client discount. |
Read more: We Tried 16 Moosend Alternatives
9) MailerLite – White-Label Branding for Small Agencies
Rating: 4.6/5 (1.08K+ reviews)
MailerLite’s Advanced and Enterprise plans offer white-label branding options, making it attractive for agencies serving small to medium businesses with budget constraints.
Key Features:
- Branding removal (paid plans): You can turn off the MailerLite logo on Growing Business/Advanced plans; the Free plan shows MailerLite branding.
- Custom domains & authentication: Use your own domains for websites/landing pages and authenticate your sending domain for email.
- Multi-account/client management: Manage several client accounts under one login and switch between accounts from the dashboard.
- Partner/Expert programs: Access agency/partner listings and resources through MailerLite’s Expert/Partner
Considerations before going with MailerLite:
- White-label features require Advanced plan ($20/month) or higher.
- Advanced features like AI assistants require higher-tier plans.
- No native SMS channel available.
MailerLite starts offers a free plan with 12,000 monthly emails, then pricing starts at $10/mo
| Plan | Price | Features |
|---|---|---|
| Free | $0 | 500 subscribers, 12,000 monthly emails, automation builder, landing pages, 24/7 support for 14 days |
| Growing Business | $9/month | Unlimited emails, 3 users, sell digital products, dynamic emails, multivariate testing |
| Advanced | $18/month | Unlimited users, smart sending, custom HTML editor, AI writing assistant, enhanced automations |
| Enterprise | Custom pricing | Dedicated success manager, dedicated IP, deliverability consultation, account audit |
Bluetent drove $50K in revenue and 75% open rates using Campaign Monitor
Bluetent is a digital agency serving hospitality & vacation rentals; relied heavily on Campaign Monitor to drive leads and direct bookings.
increase in revenue
open rate for web subscriptions
increase in new subscribers
Ultimately, we went with Campaign Monitor… The app offers an entire portfolio of templates, but we also have the freedom to code and implement our own. It allows us to fully integrate reservation data with email lists.
Create a flow
Add your email list
Start sending
Read more: 18 MailerLite Alternatives for Growing Businesses
10) Mailjet – Developer-Friendly White-Label API Platform
Rating: 4/5 (170+ reviews)
Mailjet’s Premium and Custom plans provide white-label capabilities through comprehensive APIs, making it suitable for agencies with technical teams.
Key Features:
- Collaborative editor: Real-time, Google-Docs-style co-editing with comments and approvals inside the Email Editor.
- API & webhooks: REST Email API/SMTP plus event webhooks for deliveries, opens, clicks, bounces, and more.
- Dedicated IPs & authentication: Optional dedicated IPs with SPF/DKIM setup and custom tracking domain support.
- Roles, teams & sub-accounts: Multi-user roles and (on higher tiers) sub-accounts for client/project separation.
- Branding controls: Remove Mailjet branding on paid plans; use your own tracking/sender domains.
Considerations before going with Mailjet:
- White-label features require Premium plan ($25/month) or higher.
- The platform requires technical expertise for optimal utilization.
- Customer support has received mixed reviews from users.
Mailjet offers a free plan with 6000/mo, pricing starts at $17/mo
| Plan | Price | Key Features |
|---|---|---|
| Free | $0/mo | 6k emails/mo (200/day), 1.5k contacts, API/SMTP, editor, basic stats |
| Essential | From $17/mo | 15k emails/mo, no daily cap, unlimited contacts, segmentation, 1 subaccount, no logo |
| Premium | From $27/mo | 15k emails/mo, automations, dynamic content, A/B, landing pages, advanced stats, multi-user, up to 20 subaccounts |
| Custom | Upon request | Premium + deliverability services, dedicated manager, onboarding, IP strategy, reports, SLA |
To keep every client send on track, plug these tools into our email marketing checklist so your team never misses a critical step.
11) BigMailer – Purpose-Built White-Label Email Marketing Solution
Rating: 5/5 (20+ reviews)
BigMailer is specifically designed for white-label use, offering the most comprehensive white-label features of any platform on this list.
Key Features:
- White-label option: Host the platform on your own domain with your logo and no BigMailer references.
- Multi-brand management: Manage multiple brands/clients and users from one dashboard with access controls.
- Custom pricing/markup: Under white-label, set your own client pricing when reselling the platform.
- Custom domains & tracking: Configure custom tracking domains and authenticated sender domains.
- Built-in email validation: Validate emails on import, via forms, and through the API.
Considerations before going with BigMailer:
- As a smaller platform, it may lack some advanced features found in larger competitors.
- Limited third-party integrations compared to established platforms.
- Custom pricing may not be transparent upfront.
BigMailer offers a free plan, pricing starts at $6/5k contacts
| Plan | Pricing | Key Features |
|---|---|---|
| Startup (up to 1,000 contacts) | $0 | Amazon SES connection required; up to 5 users; BigMailer logo on emails/unsubscribe |
| Business Basic (1k–200k contacts) | $6 per 5,000 contacts/mo (from $24/mo) | Send up to 12× emails/mo; Amazon SES required; up to 20 users |
| Business Pro (up to 200k contacts) | $12.5 per 5,000 contacts/mo | White-label available; up to 50 users; send up to 10× emails/mo |
| Agency (200k+ contacts) | $10 per 5,000 contacts/mo | White-label option; up to 100 users; volume discounts available |
The Verdict: Which White-Label Email Marketing Platform Should You Choose? (Our Top 3 Picks)
- Campaign Monitor – The clear winner for agencies seeking a comprehensive white-label solution with revenue sharing, complete branding control, and dedicated partner support. Their purpose-built agency model and proven track record make them the safest choice for serious resellers.
- Emma – Best for enterprise organizations needing sophisticated multi-account management with brand governance. Their hierarchical structure and approval workflows excel in franchise and multi-location scenarios.
- ActiveCampaign — Best for advanced automation. Powerful workflows plus CRM for data-driven teams.
Once you’ve picked a platform, our email marketing for agencies guide shows you how to package, price, and operationalize white-label services for clients.
The choice ultimately depends on your team’s size, client mix, and budget. For most agencies that want scalable multi-client management without extra logins, Campaign Monitor delivers the strongest balance of control, branding, and ease of use.
Ready to streamline your agency’s email ops? Don’t juggle patchwork tools.
Request a Campaign Monitor demo or try it for free today to see why it’s our #1 pick for professional marketing agencies.