With the help of Campaign Monitor, Bluetent delivered on a client experience that is entirely customizable and totally successful.
Bluetent used intuitive ecommerce platforms and digital strategies to beautifully illustrate the ideal vacation experience and hit big revenue goals for clients across the globe. Providing digital solutions for hundreds of property management companies and thousands of vacation rentals, Bluetent breathes life into the vacation rental experience.
Leveraging a full suite of digital marketing tactics, Bluetent relied heavily on Campaign Monitor’s email marketing platform to drive additional leads and secure more direct bookings.
Bluetent utilized in-house coders to craft a variety of templates, encouraging clients to hop into the Campaign Monitor platform and drag and drop their way to a beautifully branded email.
Bluetent developed templates that are specifically catered to vacation rental managers. And with the Campaign Monitor drag-and-drop builder, Bluetent’s clients could quickly personalize any one of these custom-built designs to complement their brand and reach specific goals.
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Using their proprietary software, Bluetent could push reservation data into the Campaign Monitor platform. With the proper permissions, these data points generated new subscribers, enabling Bluetent’s clients to keep the conversation going with their past guests. These subscribers then fell into the email life cycle, where Bluetent developed a queue of highly-targeted messages, including an after-booking follow-up, a post-departure email, and messages that encourage people to book additional trips.
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