AI Ate My Traffic
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AI Ate My Traffic

JENNIFER LUIZZI - JUN 17, 2025

Have you noticed a dip in your organic traffic lately? You’re not imagining it.

AI-powered search engines, such as Google SGE, ChatGPT, and Perplexity, are transforming the way people discover and consume content. Instead of clicking your link, users are getting instant AI-generated answers—often built from your content—without ever visiting your site.

You’re still publishing. Still optimizing. But your results? Shrinking.

Welcome to the AI discovery era, where your hard-earned traffic is the appetizer on someone else’s plate.

Check out our recent webinar: AI Killed My Clicks – How Email Can Save Your Funnel →

SEO isn’t dead—but it’s no longer yours

Organic rankings no longer guarantee visibility. AI search experiences are removing the middle step between “search” and “solution,” and your website often gets cut out in the process.

If your strategy is solely focused on SEO and attracting clicks, your success depends on platforms you don’t control.

The answer: reclaim what you own

In this new landscape, the smart move isn’t just chasing new traffic—it’s protecting and activating the audience you already have.

That means doubling down on email.

Why? Email remains:

In fact, according to Marigold’s 2025 Consumer Trends Index Report, 77% of respondents stated they were likely to engage with an email focused on exclusive VIP offers, while 86% said they would be motivated to engage with sale or holiday promotions.

But here’s the kicker: to segment messaging and remain consistent in your outreach, you need a platform built for fast-moving businesses.

Introducing Campaign Monitor by Marigold—your revival engine

Campaign Monitor isn’t just for sending newsletters. It’s your command center for fostering, rebuilding, and monetizing opportunities.

Here’s how Campaign Monitor helps power your revival:

List management at scale

With traffic declining, your contact and email lists are more valuable than ever, and they are unique to your business. Through Campaign Monitor, you can use your owned lists to:

Automation that nurtures (while you sleep)

Don’t send one email and hope. Use Campaign Monitor to:

Personalization that cuts through the noise

Generic emails are easy to ignore. Campaign Monitor allows you to:

Real metrics. Real decisions.

AI platforms don’t share data. Campaign Monitor provides insights into audience engagement and campaign performance, allowing marketers to optimize their strategies:

So… what now?

AI may have eaten your top-of-funnel traffic, but that doesn’t mean your pipeline is doomed.

Now is the time to:

  1. Rebuild your list with intent-driven offers
  2. Modernize your email strategy with segmentation, automation, and personalization
  3. Use Campaign Monitor to make it all scale—without burning out

Final word

AI isn’t your enemy, but passive marketing is.

The smartest brands are adapting by doubling down on what they can control: their list, their messaging, and their subscriber relationships.

With Campaign Monitor by Marigold, you’re not just surviving the AI age—you’re reviving your funnel for the long haul.

Get started with Campaign Monitor by Marigold today.

With our powerful yet easy-to-use tools, it's never been easier to make an impact with email marketing.

Try it for free
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